Michael Giebelhausen, Benjamin Lawrence, Helen Chun, and Liwu Hsu (2017), “The Warm Glow of Restaurant Checkout Charity,” Cornell Hospitality Quarterly, 58 (4), 329-341.
Hsu, Liwu, Patrick Kaufmann, and Shuba Srinivasan (2017), “How Do Franchise Ownership Structure and Strategic Investment Emphasis Influence Stock Returns and Risks?,” Journal of Retailing, 93 (3), 350-368.
Kashmiri, Saim, Cameron Duncan Nicol, and Liwu Hsu (2017), “Birds of a Feather: Intra-industry Spillover of the Target Customer Data Breach and the Shielding Role of IT and Marketing Factors,” Journal of the Academy of Marketing Science, 45 (2), 208-228.
Hsu, Liwu and Benjamin Lawrence (2016), “The Role of Social Media and Brand Equity During a Product Recall Crisis: A Shareholder Value Perspective,” International Journal of Research in Marketing, 33(1), 59-77.
Hsu, Liwu, Susan Fournier, and Shuba Srinivasan (2016), “Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns,” Journal of the Academy of Marketing Science, 44(2), 261-280. - Finalist for the Best Paper published in the Journal of the Academy of Marketing Science for 2016.
Hsu, Liwu, Elten Briggs, and Timothy Landry (2016), “The Influence of Attribute Displacement Performance on Customer Evaluation of Service Experiences,” in Proceedings of 2016 Academy of Marketing Science Conference, Orlando, FL.
Lawrence, Benjamin, Liwu Hsu, and Jie J. Zhang (2016), “The Impact of Marketing Expenditures on Outlet Performance in Franchised Channels”, in Proceedings of the 30thInternational Society of Franchising Conference, Groningen, Netherlands. - Winner: International Society of Franchising 2016 Best Paper Award