hero banner with smartphone icon that says Major in Marketing

Marketing Majors Have Big Opportunities

In business, government, and not-for-profit organizations, marketing professionals work to align the organization with the needs and preferences of customers. Marketing graduates find careers as advertising and promotion managers, product line managers, marketing research directors, logistics managers, international sales managers, and as leaders of sales and merchandising teams. They may conduct focus groups to determine the feasibility of new products, define target market demographics to introduce a brand in a new international market, develop a distribution strategy for better delivery of an existing product, select the site for a new retail store, and manage branding and promotional campaigns.

Why We're Unique

  • Marketing students can receive credit for experiential learning such as internships and practicums.
  • The local student DECA chapter assists students with developing important networking and interviewing skills for entering the job market.

icon of a contract


Accredited by AACSB International, a mark of excellence earned by fewer than 5% of all business schools worldwide.
briefcase icon 0077c8

Career Focused

Hands-on learning to prepare you as you launch your career.

icon of a finger tapping a button

Hands On

Students have the opportunity to learn through experiencing real-world situations and utilizing industry tools.

Launch Your Career with UAH

Whether you are starting your degree, or are interested in transferring to UAH, the marketing program will be the perfect fit for you. This major will prepare you for your future career! In the College of Business, students have the opportunity to learn from faculty who are leading exciting research, network with industry leaders, and prepare for their future while utilizing our extensive career focused resources.

Program Information