Explore Sport and Fitness Management at UAH Welcome! The Sports and Fitness Management (SFM) program is designed for those interested in the administrative aspect of sport and fitness. The purpose of the Sport and Fitness Management degree is to prepare students for both graduate studies and entry into management, marketing, and administrative positions in educational and sport business settings. SFM Courses Welcome to SFM Watch Video Dr. Noemi Zaharia Program Coordinator A clinical assistant professor of Kinesiology in the UAH College of Education, Dr. Zaharia holds an EdD in Sports Management and MS in Physical Education and Sports Management. Activities Gallery