The department of Women's, Gender and Sexuality Studies (WGS) is composed of administrators, a Program Advisory Committee (PAC) and Teaching Faculty.

WGS Administrators oversee planning, programming, and day-to-day operations.

The WGS Program Advisory Committee (PAC) is made up of faculty and staff who consult on curricular matters, choose scholarship and award winners, and advise on vision and programming.

The WGS Teaching Faculty includes numerous faculty members (from several colleges at UAH) who teach classes designated as Women’s, Gender, & Sexuality Studies courses.

 

Dr. Karen Anne Wallach

Assistant Professor, Marketing

Contact

301 Sparkman Drive
Business Administration Building
Room 370
Huntsville, AL 35899
Campus Map

256.824.4523
k.wallach@uah.edu

Biography

Curriculum Vitae

Education

  • Emory University – Goizueta Business School, Atlanta, GA Doctor of Philosophy; Concentration- Marketing
  • Emory University – Goizueta Business School, Atlanta, GA Master of Business Administration; Concentration- Marketing
  • Washington University in St. Louis – Olin School of Business, St. Louis, MO Bachelor of Science and Business Administration; Triple Major- Marketing, International Business and French

Honors & Awards

  • University Excellence Award: Outstanding Faculty Member, College of Business (2025)
  • Best Research Paper Award of 2023, College of Business, UAH
  • Student Choice Award for Teaching, Honor Roll, College of Business (2022, 2023)
  • Best Paper in the Consumer Behavior Track, Society for Marketing Advances, 2023
  • Richard A. Witmondt Faculty Fellowship, UAH (2024, 2025, 2026)
  • Course Innovation Grant Recipient, UAH (2023,2024, 2025)
  • ISMS Early Career Scholars Fellow, Duke University, 2022
  • Mark McDaniel, Henri McDaniel, and Robert (Bud) Cramer Faculty Fellowship Recipient, College of Business, 2022/2023, 2023/2024, UAH
  • Office of Research & Economic Development New Faculty Research Grant Recipient, UAH, 2022
  • Grant Recipient for the ICPSR Program in Quantitative Methods of Research Workshop, UAH, 2022

Expertise

  • Consumer Behavior
  • Digital Marketing & Social Media
  • Digital Wellness
  • Corporate Social Responsibility

Recent Publications

  • Wallach, K.A, Blair, S. and Tanenbaum, J. (2025), This Paper is Not for Everyone: Message Framing and Perceived Preferences. Journal of Consumer Research, ucaf034, https://doi.org/10.1093/jcr/ucaf034

  • Wallach, K.A., Pham, H., Koschmann, T & Arwade, G (2025), Analyzing the Impact of Faces on Consumer Engagement in Social Media Videos: A Machine Learning Approach. Journal of Consumer Marketing. 

  • Anderson, K.C., Wallach, K.A., Albinsson, P. & Tracy, R. (2025), Body Positive? Reconstructing Beauty Standards with Affective Aesthetic Atmospheres. Journal of Consumer Behaviour.

  • Anderson, K.C., Wallach, K.A., & Grimes, M. (2024), The Anti-Consumption Journey: Unplugging for Improved Well-Being. Journal of Consumer Behaviour,1-23.  https://doi.org/10.1002/cb.2390

  • Wallach, K. A., & Popovich, D. (2023). When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives. Journal of Business Research, 158, 113694. https://doi.org/10.1016/j.jbusres.2023.113694

  • Wallach, K. A., & Popovich, D. (2023). Cause Beneficial or Cause Exploitative? Using Joint Motives to Increase Credibility of Sustainability Efforts. Journal of Public Policy & Marketing, 42(2), 187–202. https://doi.org/10.1177/07439156221138755