Typical Page Click to enlarge Keys to success on this page large image draws interest lead paragraph presents most important information first inline links (application for admission) direct visitors to pertinent pages large UAH button provides clear call to action important information is bolded within paragraph proper use of headers makes content easily scannable properly formatted tables make information easier to understand buttons are given weighted importance by the use of color and size sidebar provides links to related information and contact information menu structure is organized logically for visitors College/Department Page Click to enlarge Keys to success on this page news tile module displays marketing-oriented news and statistics lead paragraph provides concise introduction without overwhelming visitors link grid presents visitors with programs of study, the next logical step for visitors two-block spotlight displays notable/relatable alumni, linking to story about alumni small spotlights give visitors glances at recent news and notable faculty, and provide access to contact information menu structure is concise and organized logically for visitors