The UAH Brand The logo and identity graphics for The University of Alabama in Huntsville ensure consistency in branding campuswide and create a consistent brand experience for the university. Approved Acronym Usage Spell out "The University of Alabama in Huntsville (UAH)" upon first usage, making sure to capitalize the “t” in “The”. After the first reference to the university, you may use "UAH" without parenthesis throughout the written material. For pages on the UAH website, it is acceptable to refer to the university as simply "UAH" because the full logo is displayed at the top of each page. Do not refer to The University of Alabama in Huntsville as "UAHuntsville." UAH Logo Official logo files for The University of Alabama in Huntsville may be downloaded from this page. By downloading any of the provided logo files, you are agreeing to use the UAH logo in accordance with the standards outlined on this page. You must request permission/approval from the OMC before purchasing or printing any products using the UAH logo, other logos and insignias, or custom artwork that references the university in any way, for a UAH-branded promotional item or event, such as a T-shirt, flyer, pamphlets, or awards. This is done to help protect the brand and reputation of UAH. Logo usage and artwork approval Primary 2013 - Present Primary Blue: PMS 3005C CMYK: 100 31 0 0 RGB: 0 119 200 HEX: #0077C8 DOWNLOAD EPS - 4-color EPS - spot-color PNG Choosing a download format EPS files are best for print. EPS files are vector-based, meaning they can be enlarged to any size without losing quality. PNG files are best for web. PNG files can easily be used in a variety of programs and settings; however, they are raster-based and cannot be enlarged beyond their original size. Logo Variations The primary logo should be used when possible. However, occasionally the background color/image or the printing method may require the logo to be displayed in one of the following alternate color schemes. For readability and impact it is important to choose the version that provides sufficient contrast to the background you will be using. Minimum Spacing To avoid crowding, a minimum of negative space equal to the height of the university name (shown as x) is required on all sides. Minimum Size For legibility, the total width of the logo should not be smaller than 1.5" in print, or 108 pixels on screen. Logo Misusage Do not change the color of the logo Do not stretch the logo out of proportion Do not use the logo smaller than 1.5" or 108px Do not rotate the logo Do not encroach on the minimum negative space around the logo Do not cover or obstruct the logo Do not apply any effects such as drop shadows or strokes to the logo Do not use a logo that does not provide sufficient contrast with the background Do not change the typeface, size, or content of the wordmark in the logo Do not separate parts of the logo or modify the logo in any way Do not use old versions of the UAH logo Do not use any logos that read "UAHuntsville" Brandmark-Only UAH Logo Do not use the brandmark-only UAH logo without permission. The brandmark-only UAH logo is used only in circumstances where space is limited and the full logo has already been introduced. To obtain this logo file and permission to use this logo, please contact the UAH Office of Marketing and Communications at omc@uah.edu. Athletics Logo UAH Chargers Logo The UAH Chargers logo is to be used when advertising UAH Athletics. It is not to be used when advertising the university. DOWNLOAD EPS PNG Co-branded logos Co-branded logos, which are logos for departments or partners of UAH that use all or part of the UAH logo, are created and approved solely by the Office of Marketing and Communications. For more information about co-branded logos, contact omc@uah.edu. Color Palette Web/Screen Primary Colors UAH BLUE HEX: #0077C8 RGB: 0 119 200 UAH BLACK HEX: #29282A RGB: 41 40 42 Secondary Colors #009FDF - rgb(0,159,223) #FDDA24 - rgb(253,218,36) #BBB1A7 - rgb(187,177,167) #757575 - rgb(117,117,117) #E5E5E5 - rgb(229,229,229) Print Primary Colors UAH BLUE PMS: 3005C CMYK: 100 31 0 0 BLACK Secondary Colors PMS CYAN - CMYK: 100 0 0 0 PMS 288 - CMYK: 100 80 6 32 PMS 293 - CMYK: 100 69 0 4 PMS 115 - CMYK: 0 6 87 0 PMS WARM GRAY 4 - CMYK: 11 13 15 27 PMS COOL GRAY 10 - CMYK: 40 30 20 66 PMS 427 - CMYK: 7 3 5 8 Typography Avenir is the typeface (font) used in the logo and across the UAH website. It is a sans-serif face with many weights appropriate for everything from titles to body copy. You may obtain a license at fonts.com. AaBbCc 0123 Alternative Typefaces In cases where only system fonts may be used, you may substitute Arial/Helvetica or Century Gothic. In cases where web fonts may be used but Avenir is not available, you may substitute Nunito Sans. Clothing and Apparel The UAH Apparel Guidelines are provided to make the purchasing of UAH branded clothing easier and to reflect policies that will be followed by both Procurement and Marketing and Communications. Templates UAH Stationery View UAH Stationery Examples. To obtain UAH Stationery, including business cards, envelopes, and letterheads, please complete the OMC Photo, Video and Design Request Form. Powerpoint Template Download UAH Powerpoint template Please contact the Office of Marketing and Communications with questions: omc@uah.edu