The UAH Brand

The logo and identity graphics for The University of Alabama in Huntsville ensure consistency in branding campuswide and create a consistent brand experience for the university.

The Office of Marketing and Communications (OMC) expects all marketing materials designed by our campus customers to adhere to the logo and branding guidelines and be submitted to the OMC for review and approval. Proper usage of the UAH approved color palette and fonts will be reviewed in all materials for brand consistency.



Approved Acronym Usage

  • Spell out "The University of Alabama in Huntsville (UAH)" upon first usage, making sure to capitalize the “t” in “The”.
  • After the first reference to the university, you may use "UAH" without parenthesis throughout the written material.
  • For pages on the UAH website, it is acceptable to refer to the university as simply "UAH" because the full logo is displayed at the top of each page.
  • Do not refer to The University of Alabama in Huntsville as "UAHuntsville."

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Official logo files for The University of Alabama in Huntsville may be downloaded from this page. By downloading any of the provided logo files, you are agreeing to use the UAH logo in accordance with the standards outlined on this page.

You must obtain approval from the OMC before purchasing or printing any products using the UAH logo, other logos and insignias, or custom artwork that references the university in any way, for a UAH-branded promotional item or event, such as a T-shirt, flyer, pamphlets, or awards. This is done to help protect the brand and reputation of UAH.

Logo usage and artwork approval

Choosing a download format

  • EPS files are best for print. EPS files are vector-based, meaning they can be enlarged to any size without losing quality.
  • PNG files are best for web. PNG files can easily be used in a variety of programs and settings; however, they are raster-based and cannot be enlarged beyond their original size.

 

The UAH logo consists of the brandmark and the university name spelled out. The combination of these two elements into a specific identifier configuration is a consistent part of our brand identity. The primary and preferred logo is the stacked and centered version:

 

UAH Logo 2013 - Present

Standard

2013 - Present

Primary Blue:
PMS 3005C
CMYK: 100 31 0 0
RGB: 0 119 200
HEX: #0077C8

 

Primary Logo Variations

The standard logo should be used when possible. However, occasionally the background color/image or the printing method may require the logo to be displayed in one of the following alternate color schemes. For readability and impact it is important to choose the version that provides sufficient contrast to the background you will be using.

UAH Logo Black Background Blue and White Type
UAH Logo Blue Type
UAH Logo Black Type
UAH Logo White Type For Use On Dark Backgrounds

 

Minimum Spacing

minimum logo spacing requirements diagram

To avoid crowding, a minimum of negative space equal to the height of the university name (shown as x) is required on all sides.

Minimum Size

minimum logo size requirements diagram

For legibility, the total width of the logo should not be smaller than 1.5" in print, or 108 pixels on screen.

 

A left-justified horizontal version can be used as an alternate when the logo location does not support the primary logo. This horizontal version cannot be modified in any way, including any additional wording. Usage of this logo must be pre-approved by the OMC.  Click the yellow button above to contact us for approval.

 

UAH Secondary Logo 2020 - Present

Standard

2020 - Present

Primary Blue:
PMS 3005C
CMYK: 100 31 0 0
RGB: 0 119 200
HEX: #0077C8

 

Secondary Logo Variations

The standard logo should be used when possible. However, occasionally the background color/image or the printing method may require the logo to be displayed in one of the following alternate color schemes. For readability and impact it is important to choose the version that provides sufficient contrast to the background you will be using.

UAH Logo Black Background Blue and White Type
UAH Logo Blue Type
UAH Logo Black Type
UAH Logo White Type For Use On Dark Backgrounds

 

Minimum Spacing

minimum logo spacing requirements diagram

To avoid crowding, a minimum of negative space equal to the height of the university name (shown as x) is required on all sides.

 

Minimum Size

minimum logo size requirements diagram

For legibility, the total width of the logo should not be smaller than 3" in print, or 216 pixels on screen.

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Logo No-Nos

Example of Logo Misusage - Color Change

Do not change the color of the logo

Example of Logo Misusage - Logo Is Stretched

Do not stretch the logo out of proportion

Example of Logo Misusage - Logo is too small

Do not use the logo smaller than 1.5" or 108px

Example of Logo Misusage - Logo is rotated

Do not rotate the logo

Example of Logo Misusage - there is not enough negative space around the logo

Do not encroach on the minimum negative space around the logo

Example of Logo Misusage - the logo is obstructed

Do not cover or obstruct the logo

Example of Logo Misusage - the logo has special effects added

Do not apply any effects such as drop shadows or strokes to the logo

Example of Logo Misusage - the logo does not have sufficient contrast with the background

Do not use a logo that does not provide sufficient contrast with the background

Example of Logo Misusage - the content has been changed

Do not change the typeface, size, or content of the wordmark in the logo

Example of Logo Misusage - the logo has been modified

Do not separate parts of the logo or modify the logo in any way

Example of Logo Misusage - the logo is an old version

Do not use old versions of the UAH logo

Example of Logo Misusage - the logo reads UAHuntsville

Do not use any logos that read "UAHuntsville"

 

Brandmark-Only UAH Logo

UAH logo - no wordmark

Do not use the brandmark-only UAH logo without permission. The brandmark-only UAH logo is used only in circumstances where space is limited and the full logo has already been introduced. To obtain this logo file and permission to use this logo, please contact the OMC at omc@uah.edu.

 

 

UAH Athletics Logo

athletics logo

The UAH Chargers logo is only to be used when advertising UAH Athletics. It is not to be used when advertising the university. Any other use of the Chargers logo or any of its elements must first be approved by UAH
Athletics and must also be approved by OMC. The logo cannot be modified or redesigned.

 

Entity (Co-branded) Logos

The UAH logo system allows for individual recognition of all colleges, offices, and departments without sacrificing the brand established in the primary system. Logo unit lockups are available in the following configurations. These are created and approved solely by the OMC and may not be redesigned to appear otherwise. You may use an identifier on all communications pieces, excluding the uah.edu website. For more information about co-branded logos, contact omc@uah.edu.

 

UAH OMC cobranded logo
UAH OMC cobranded logo horizontal

 

Promotional Entity Logos

Alternative department logo unit lockups are available in the following configurations. Many of these configurations already exist and are in use. Registered student organizations and other clubs may also use this configuration for representation. These are less formal and only to be used internally or for promotional items only. They must be created by the OMC and may not be redesigned to appear otherwise.

 

UAH OMC cobranded logo
UAH OMC cobranded logo horizontal

 

Certain promotional products are limiting in terms of imprint space. In rare cases, the university name may be removed to allow for better readability of the brandmark and program name. These are created and approved solely by the Office of Marketing and Communications and may not be redesigned to appear otherwise.

UAH OMC cobranded logo
UAH OMC cobranded logo horizontal

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The UAH Seal

UAH Seal

The institutional seal should be used for formal representations, including diplomas, notary seals, and certificates. Any other usage is unauthorized. The primary UAH logo, as represented in this style guide, must be used as the only signature mark representing The University of Alabama in Huntsville.

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Color Palette

Web/Screen

Primary Colors

UAH BLUE
HEX: #0077C8
RGB: 0 119 200
BLACK
HEX: #000000
RGB: 0 0 0

Secondary Colors

#009FDF - rgb(0,159,223)
#FDDA24 - rgb(253,218,36)
#BBB1A7 - rgb(187,177,167)
#757575 - rgb(117,117,117)
#E5E5E5 - rgb(229,229,229)

Print

Primary Colors

UAH BLUE
PMS: 3005C
CMYK: 100 31 0 0
BLACK

Secondary Colors

PMS CYAN - CMYK: 100 0 0 0
PMS 288 - CMYK: 100 80 6 32
PMS 293 - CMYK: 100 69 0 4
PMS 115 - CMYK: 0 6 87 0
PMS WARM GRAY 4 - CMYK: 11 13 15 27
PMS COOL GRAY 10 - CMYK: 40 30 20 66
PMS 427 - CMYK: 7 3 5 8

 

(*Please Note: Yellow is only to be used as an accent color for small details, not a fill color for large fields.)

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Typography

Avenir is the official, approved typeface (font) used in the logo and across the UAH website. It is a sans-serif face with many weights appropriate for everything from titles to body copy. You may obtain a license at fonts.com.

AaBbCc 0123

avenir light
avenir book
avenir medium
avenir heavy
avenir black

 

Alternative Typefaces

In cases where only system fonts may be used, you may substitute Arial or Helvetica. In cases where web fonts may be used but Avenir is not available, you may substitute Nunito SansCentury Gothic is no
longer approved for use.

If you use Canva.com for your design projects, please use Arimo (Canva's Arial alternative) or Aileron Regular (their Helvetical alternative).  Canva also offers Nunito Sans.

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Clothing and Apparel

Visit our Apparel Guidelines page to make the purchase of UAH-branded clothing easier. Apparel policies followed by both the Office of Procurement and the OMC are clearly laid out and explained.

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Templates

UAH Stationery

View UAH Stationery Examples.

To obtain UAH Stationery, including business cards, envelopes, and letterheads, please complete the OMC Photo, Video and Design Request Form.

Powerpoint Template

Download UAH Powerpoint template

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Please contact the Office of Marketing and Communications with questions: omc@uah.edu