Dr. Pavica Sheldon

Professor, Communication Arts


1310 Ben Graves Drive
Morton Hall
Room 243
Huntsville, AL 35899
Campus Map



Dr. Sheldon came to UAH in 2011 after finishing her doctoral degree at Louisiana State University. She teaches classes in interpersonal and mass communication, and conducts research in the area of social media and interpersonal communication. She is the author of three book, "Social Media: Principles and Applications," "Scripts and Communication for Relationships," and "The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives." In addition, she has published over 30 articles in peer-reviewed scholarly journals. Sheldon has been the recipient of research awards from both regional, international sources, and the local UAH community. She serves on four editorial boards of communication journals.

Dr. Sheldon enjoys working with students on their research projects and encourages them to participate in professional conventions where they can present their work and also network with other colleagues. Dr. Sheldon strives to create a friendly and respectful atmosphere in her classrooms, allowing students to freely express their ideas and ask questions.

Dr. Sheldon serves on editorial boards of several communication journals, and regularly reviews papers for international, national, and regional conferences.

Dr. Pavica Sheldon's Curriculum Vitae

Dr. Pavica Sheldon's Personal Website


  • Ph.D., Communication Studies, Louisiana State University, 2010
  • M.M.C., Mass Communication, Louisiana State University, 2006
  • B.A., Journalism, University of Zagreb, Croatia, 2003

Honors & Awards

  • Top Four Papers in Mass Communication Division of the Southern States Communication Association Conference, April 2019
  • "Outstanding Faculty Member Award, College of Arts, Humanities, and Social Sciences", University of Alabama in Huntsville. (2018)
  • "Top Four Papers in Interpersonal Communication." International Communication Association Conference. (2018)
  • "Outstanding Scholarly Publishing." The Office of Academic Affairs and the M. Louis Salmon Library, University of Alabama in Huntsville. (2017)
  • "The Janice Hocker Rushing Early Career Research Award." Southern States Communication Association. (2015)
  • "Outstanding Junior Faculty Award, College of Liberal Arts, UAH." College of Liberal Arts, University of Alabama in Huntsville. (2014)
  • "Top Faculty Paper in Communication and Technology Division." Association for Education in Journalism and Mass Communication (AEJMC). (2013)
  • "Top Paper in Human Communication and Technology Division." National Communication Association (NCA). (2010).


  • International Communication Association


  • Media Psychology
  • Social Media Uses and Gratifications
  • Interpersonal Communication

Recent Publications

  • Sheldon, P., Antony, M. G., & Sealy, M. K. (2021, in press). Thou shalt forgive thy friend: How religion influences forgiveness among friends. Journal of Communication and Religion, 44.

  • Sheldon, P., Antony, M. G., & Sykes, B. (2020). Predictors of problematic social media use: Personality and life-position indicators. Psychological Reports. https://doi.org/10.1177/0033294120934706

  • Sheldon, P., Herzfeldt, E., & Rauschnabel, P. (2020). Culture and social media: The relationship between cultural values and hashtagging styles. Behaviour & Information Technology, 39, 758-770. doi: 10.1080/0144929X.2019.1611923

  • Sheldon, P., Rauschnabel, P., & Honeycutt, J. M. (2019). The dark side of social media: Psychological, managerial, and societal perspectives. Elsevier: Academic Press.

  • Antony, M. G., & Sheldon, P. (2019). “Is the friendship worth keeping:” Gender differences in communicating forgiveness in friendships. Communication Quarterly, 67, 291-311. doi:10.1080/01463373.2019.1573746

  • Sheldon, P., & Wiegand, A. (2019). “Am I as pretty and smart as she is?” Competition for attention and social comparison on Instagram. Carolinas Communication Annual XXXV, 63-75.

  • Sealy, M., & Sheldon, P. (2019). Imagined interactions in the learning center. Texas Speech Communication Journal, 43, 18-34.

  • Sheldon, P., & Newman, M. (2019). Instagram and American Teens: Understanding motives for its use and relationship to excessive reassurance-seeking and interpersonal rejection. The Journal of Social Media in Society, 8, 1-16.

  • Rauschnabel, P., Sheldon, P., & Herzfeldt, E. (2019). What motivates users to hashtag on social media? Psychology & Marketing, 36, 473-488.

  • Sheldon, P., & Antony, M. G. (2019). Forgive and forget: A typology of transgressions and forgiveness strategies in married and dating relationships. Western Journal of Communication, 83, 232-251.doi:10.1080/10570314.2018.1504981