A Huntsville-based company set up by a University of Alabama in Huntsville (UAH) electrical and computer engineering associate professor to support a smart water bottle invention has advanced to the final round in Alabama Launchpad Start-Up Competition. euHydrate LLC, formed by Dr. Emil Jovanov, has passed Launchpad's market assessment phase to enter the final round. Launchpad promotes and rewards high-growth, innovative startups from across Alabama that are new, innovative ventures in the seed or early-growth stages, or existing businesses moving into a new high-growth market. The company has already attracted $15,000 in UAH Charger Innovation Fund seed money. Dr. Jovanov is the chief executive officer and chief technology officer. He is partnered with Cathleen Asch, chief operating officer and chief financial officer, and Robert Gold, clinical advisor.