Ventures may be at a wide range of developmental stages, from ideation through commercialization. The goal of our mentor network is to catalyze the entrepreneurial success of I2C founders. Period!

I2C Innovation Mentors are subject matter experts, gurus, doers, advisors, folks who want to genuinely connect, contribute and be a pivotal resource to our companies and entrepreneurs. They are enablers of innovation, entrepreneurship and “getting it done”!

Our Innovation Mentors are available to all I2C virtual / resident companies and faculty / students looking to take their idea forward.


Dr. Ryan Weber

Associate Professor,
Director of Business & Technical Writing,


1310 Ben Graves Drive
Morton Hall
Room 261
Huntsville, AL 35899
Campus Map


Curriculum Vitae


  • Ph.D., English, Purdue University, 2009
  • M.A., English, Purdue University, 2005
  • B.A., English, Pepperdine, 2002


  • Business and Technical Writing
  • NASA and Science Communication
  • Social Media
  • Entrepreneurship
  • Public Rhetoric
  • Irony

Recent Publications

  • Lanius, Candice, weber, Ryan, and William I MacKenzie Jr. "Use of bot and content flags to limit the spread of misinformation among social networks: a behavior and attitude survey." Social Network Analysis and Mining, 11, (2021).
  • Lanius, Candice, Weber, Ryan, Spiegle, Jackie, Robinson, Joy, and Robin Potts. "Drawing on Personas: How User Personas Affect Creativity." Technical Communication, 67.4, (2020):49-71
  • "The News from Mars." Technical Communication Quarterly, 29.2 (2020): 135-53.
    • Robinson, Joy, Lanius, Candice, and Ryan Weber. "The Past, Present, and Future of UX Empirical Research." Communication Design Quarterly, 5.3 (2017): 10-22.
    • Spartz, John and Ryan Weber. "User Experience as a Driver of Entrepreneurial Innovation." Proceedings of the IEEE Professional Communication Conference. IEEE Internationa. 2016
    • Soderlund, Lars, John Spartz, and Ryan Weber. "Taken Under Advisement: Perspectives on Advisory Boards from across Technical Communication." IEEE: Transactions on Professional Communication, 60.1 (2017): 76-96.
    • "Stasis in Space! Viewing Definitional Conflicts Surrounding the James Webb Space Telescope Funding Debate." Technical Communication Quarterly, 25.2 (2016): 87-103.
    • Spartz, John M. and Ryan Weber. "Writing Entrepreneurs: A Survey of Attitudes, Habits, Skills, and Genres." Journal of Business and Technical Communication, 29.4 (2015): 428-455.
    • Spartz, John M. and Ryan Weber. "A Technical Communication Venture in Building Academic-Entrepreneur Relations and Partnerships." Academy-Industry Relationships and Partnerships: Perspectives for Technical Communicators. Eds. Tracy Bridgeford and Kirk St. Amant. Amityville, NY: Baywood Press, 2015. 31-54