Welcome to Founder Fundamentals - our Bootcamp series featuring the best and brightest experts from Maynard Nexsen, Warren Averett and Flourish covering key topics in finance, legal, and marketing that directly impact starting and scaling your startup.

The Finance 101 series covers basic financial knowledge needed in starting and operating startups to entrepreneurs or would-be entrepreneurs who did not major in finance. On the Legal 101 series, founders will gain a better understanding of general legal concepts as well as a strong ability to identify legal issues before they become real problems. Finally, Marketing 101 delivers powerful insights on brand building, PR, strategy, and tech tools for product promotion and corporate messaging.

Finance 101

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Episode 8

Cash Cycle Management

In the last episode of the series Roger Spain covers how operations affect cash flow by using the inventory/production cycle. He also mentions cash disbursement cycles and real life examples.

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Episode 7

Key Performance Indicators & Metrics

Roger Spain breaks down what a Key Performance Indicator (KPI) is and mentions the sales pipeline. backlog, and A/R Aging. With a quick brief on metrics at the end.

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Episode 6

Financial Ratios - Balance Sheet Centric

From Capital Structure Focused Ratios to Current and Immediate Solvency Ratios, Roger Spain covers it in this episode. He even does a quick review of Financial Statement Issues covered in episode 3.

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Episode 5

Financial Ratios - Income Statement Centric

Roger Spain is back and he is covering cash conversion and Liquidity focused rations. With a good overview of profitability ratios.

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Episode 4

Debits & Credits

Learn about debits and credits with Roger Spain. He breaks down important equations and the importance of balanced books!

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Episode 3

Financial Statement Issues & Complexities

Even if you are a financial guru, financial plans and statements can be a challenge. Roger Spain covers limitations, cash vs accrual basis of accounting and more!

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Episode 2

Statement of Cash Flows and Notes

In this episode, you will be learning everything about cash flows and notes from Roger Spain. Covering the 4 basic elements of a set financial statements as well.

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Episode 1

Balance Sheet & Income Statement Basics

Roger Spain breaks down basic financial statements and covers each statement in depth. While also making sure to explain important equations and balance sheets.

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Introduction

Founder Fundamentals Podcast with Roger Spain from Warren Averett

We sat down with expert Roger Spain from Warren Averett to hear more his professional insight into the core financial aspects of starting a business and scaling a startup.

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Marketing 101

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Episode 7

Marketing vs PR

PR isn't just a marketing function; it supports all areas of your business if done right. In this episode Megan dives into Marketing vs PR, the differences, and how to use both to elevate your brand.

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Episode 6

Intro to Canva

Perfect for non-designers and professionals alike, Canva is your go-to destination for all things design. Select from millions of stock images, vectors, and illustrations. In this episode Megan dives into the basics of Canva and creates beautiful assets for your business with no design skills.

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Episode 5

Facebook Deep Dive

Managing your Facebook effectively can add a significant marketing boost to your brand. In this episode Megan does a deep dive into Facebook and how to maximize its features for your business.

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Episode 4

Social Media 101

Social media is the holy grail for a startup. It's free to set up, there are minimal additional fees for business marketing, and the only constraint seems to be time. In this episode Megan covers each social media platform and explains if it is good for your business.

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Episode 3

Marketing Strategy

MMarketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. In this episode Megan dives into the basics of creating your marketing strategy.

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Episode 2

Building Your Brand

Make your brand "pop". In this episode Megan dives into the importance of building your brand.

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Episode 1

Ignite Your Marketing

Now presenting our newest Founder Fundamental series, Marketing 101! In this episode, you will meet Megan Nivens-Tannett of Flourish Consulting. Listen to the first episode, Ignite Your Marketing, where we will discuss the importance of your brand, how to find the right social media platform for your business and more!!!

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