The instructor biography is immensely important, yet often overlooked. It is the first impression you get to make and goes a long way to justify enrollment. Why should a student take your course? What makes you qualified to teach this subject? What makes your course different from one offered by another provider? These are the questions we want to address in your biography.


Show your style

That being said, we don’t want to present you as merely a fact sheet. Each instructor in our network brings something different to the table, offering a unique perspective, skill set, personality, and teaching style. So, don’t be afraid to showcase that. We want to present you as both professional and approachable.

Know your audience

A key to writing a good biography is knowing your audience. Our audience consists of highly-skilled professionals who want to ensure that their investment yields a return. They may be executive leaders sending a team to your course, or they may be individuals hoping to learn on their own. Think about what YOU would look for in a biography if you were considering a course. An overview of your past experiences is helpful. It shows your journey, allowing students to relate to your experiences.

Keep it simple

Your biography needs to be comprehensive, but it does not need to be extensive. Stay focused on the main points and try not to get side-tracked. Large blocks of text can be overwhelming, causing readers to scan (missing key parts) or abandon the biography altogether. Your online profile will include sections such as education, publications, affiliations, etc., so you don’t need to repeat those in your overview paragraph.

Schedule a portrait

It may seem trivial and inconvenient, but a professional portrait helps make a connection and builds trust with students. It doesn’t need to be perfect, just authentic. A portrait also communicates that you value the student’s time and you value your course. How? Because you made the extra effort and took the time to pay attention to the details. In short, it adds value.

UAH offers free professional portrait services for our contracted instructors. At this time, we are ONLY allowed to use portraits taken at UAH unless there are special circumstances. Portrait sessions take about 15 minutes, and we can schedule a time that works for you. We know it’s inconvenient, but it’s worth the effort.


So to recap, show your style (and professionalism), use tone and language that speak to our specific audience, keep it simple, and include a portrait. Think about what you offer beyond just textbook knowledge. Take some time to brainstorm, then make an outline. The time you put into your biography will pay off! Here are two examples of effective pages: Casey Calamaio and Jason Parks. If you need help, we are always available to assist.

 

Complete your instructor profile