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“Before anything else, preparation is the key to success.” - Alexander Graham Bell 


Researching before an interview can be one of the biggest difference makers in the eyes of an employer. You come in confident with a wealth of knowledge that will equip and prepare you to answer questions that are thrown your way. However, many candidates don’t know how to research a company or what specifically to look for in their research. We offer a few tips and pathways so that you can prepare yourself for any interview that comes your way:


Visit the company’s website - This one sounds pretty straightforward, but you can learn a lot about a company based on their website. Most employers have an “About” section on their website that allows you to learn more about who this company is and what they value. Not only that, but many times companies will post about their vision, mission, values, work culture, etc. Going in with knowledge of these items will help you speak the language of the company in a way that shows you are a good fit for the position.


Look them up on social media - Social media is a relevant form of communication that is used by companies. Most companies post frequently to share more of who they are and what their company does. Be sure to keep an eye out for employee spotlights or specific projects that can be talking points. You can learn a lot about a company’s culture based on the types of photos or updates they post. 


Stay up to date with recent news - While social media can be an opportunity to learn about how the company presents itself, don’t be afraid to read news or recent events about companies posted by outside perspectives. These can be influential and give you an insight into how these companies are perceived by the public. Not only that, but you will want to be knowledgeable about what is relevant and currently happening with the company. 


Research your interviewer - Sometimes it can be helpful to know who will be interviewing you and what they are like. For some people, knowing who they will be interviewed by can reduce some of those anxious feelings that many feel before an interview. LinkedIn and the company's website is a great avenue for learning more about your interviewer, their background, and what they are like. Though it may feel like online stalking, remind yourself that it’s research in order to increase your chances of getting a job. 


Prepare your list of questions - At the end of the interview, you'll be asked if you have any questions-and you always want to have questions! Questions show your interest in the position and the company and also give you the opportunity to determine if the company is a good fit for you. Take some time to jot down questions you may have about the position or the company based off your research.  You do not want to ask questions that you could have found the answers to online, but rather deeper level questions that show your interest and preparation. Bring these questions with you to the interview.


As you prepare for that next interview, keep these ideas in mind so that you can prepare to the best of your ability. Preparation creates a foundation upon which you can build for future job success. Take the time to do the research; it will make all of the difference.