IMMERSE

IMMERSE - Launching professional careers through immersive industry experiences.

UAH College of Business undergraduate students accepted into the IMMERSE program will have the opportunity to expand their professional networks through an industry trip to major business hubs, where they’ll visit leading companies and gain firsthand insight into what it’s like to work across diverse fields within their discipline.

Program Purpose

• Provide opportunities for undergraduate students to engage with industry professionals, alumni, and potential employers.
• Help students gain a deeper understanding of career paths, workplace culture, and the skills valued in their discipline.
• Allow students to explore diverse roles and industries to clarify their professional interests and goals.

Activity Overview

• Monthly Meetings- Selected students will meet once a month to prepare for their trip, and once after the trip to recap what the group learned.
• Travel - Depending on the IMMERSE track, students will travel to a metro area to immerse themselves in a specific industry. Students will have the opportunity to expand their professional network, visit companies, etc.
• Cost - If selected there is a $750 cost associated with participating in the program. Scholarships are available and students are encouraged to apply. The $750 fees covers the cost of flights, hotel, transportation, some meals, etc.

Spring 2026 IMMERSE Tracks

General Business - Washington, D.C.
Business students interested in launching their careers in any area of the business field will have the opportunity to travel to Washington, D.C. to speak with and learn from industry professionals focused on supporting the government and working in government contracting. Company visits might include Amazon, Capital One, Accenture Consulting, SAIC, etc.

Marketing Track - New York City, NY
Business students interested in launching their career in marketing will have the opportunity to travel to New York City to speak with and learn from industry professionals focused on marketing. Students will also network with marketing leaders and business professionals in the city. Company visits might include Yankee Stadium, Accenture Song, Hearts & Science (Omnicom Media Group agency), etc.

Track Schedules for Accepted Students

General Business Track - Washington, D.C.

• February 20, 2026 at 10 a.m. - Welcome and program review
• March 20, 2026 at 10 a.m. - Prepare for the trip to D.C. and review all logistics
• March 25-27, 2026 (TENTATIVE) - Travel to Washington, D.C.
• April 17, 2026 at 10 a.m. - Final Presentations - Student share what they learned

Marketing Track - New York City, NY

• March 6, 2026 at 10 a.m. - Welcome and program review
• April 3, 2026 at 10 a.m. - Prepare for the trip to NYC and review all logistics
• April 8-10, 2026 (TENTATIVE) - Travel to NYC
• April 17, 2026 at 10 a.m. - Final Presentations - Student share what they learned

Application Details

• Name
• UAH Email
• UAH A Number
• Expected graduation date
• Confirmation that you are a UAH business student
• Selection of your business major
• Please record a one-minute video of yourself answering the following questions. This video should be unique to you, recorded in your own voice and words. The selection committee wants to get a genuine sense of your personality and your intentions for going on this trip, so please do not use AI or any digital assistance to create or edit your response. This video does not need to be an overly produce project, simply recording yourself on your phone or computer while answering the questions below will be just fine.

  Question 1 - Why are you interested in both the IMMERSE marketing and IMMERSE general business trips?Question 2 - What are your interests in marketing and general business?

  If you are having any issues uploading your one-minute video please contact Drew Yarbrough, dwh0012@uah.edu.

• Would you like to apply for a scholarship to support the cost of the trip? In no more than 400 words, describe the circumstances that require a scholarship for your participation in this experience. What amount, if any, would you be able to contribute to enable you to participate?

Questions?

Please contact Drew Yarbrough, dwh0012@uah.edu