Dr. Yongchuan (Kevin) Bao Associate Professor, Marketing Department Contact 301 Sparkman DriveBusiness Administration BuildingRoom 310Huntsville, AL 35899 Campus Map 256.824.5129kevin.bao@uah.edu Biography Curriculum Vitae Education Ph.D., Business Administration (Major: Marketing), University of Southern California M.A., Economics, University of Southern California M.P.L., Urban Planning, University of Southern California B.A., Economics, Fudan University Honors & Awards Alabama Credit Union Associate Professor of Entrepreneurship, College of Business, April 2021 Outstanding Faculty of College of Business, March 2021 Best Papers Award, Technology and Innovation Management (TIM) division, Academy of Management Annual Meeting, 2010, 2020 Outstanding Graduate Faculty Teaching Award, November 2020, College of Business, UAH Outstanding Undergraduate Faculty Teaching Award, April 2020, College of Business, UAH Billings Faculty Fellowship, 2017, College of Business, UAH Witmondt Faculty Fellowship, 2015, College of Business, UAH Faculty Fellow at the Center for Innovation and Change Leadership, Sawyer Business School, Suffolk University, 2009 –2013 Beta Gamma Sigma, the honor society for collegiate schools of business, 1999 Membership of "Phi Kappa Phi Society", 1998 Affiliations American Marketing Association (AMA) Academy of Management Association (AOM) Strategic Management Society (SMS) Expertise Marketing and Management of Product Innovations Entrepreneurship, Business-to-Business Marketing Recent Publications Xi Song, Zelong Wei, Yongchuan Bao (2024). Prototype strategy, market big data, and identification of latent customer needs: An organizational learning perspective. Industrial Management & Data Systems, 124, 2939–2964. Linqian Zhang, Yongchuan Bao, Zelong Wei (2024). The bottom-of-the-pyramid (BOP) market: Why and how does serving the impoverished segment promote radical innovation? IEEE Transactions on Engineering Management, 71, 4455–4468. [co-first author] Chongchong Lyv, Yongchuan Bao, Feng Zhang, Hongpeng Wang, Xiaonan Tuo, Jianmeng Ou, Dongdong Lin. (2024). How competitive intensity drives firms to speed up new product development? The mediating effect of knowledge integration and the moderating effect of market orientation. R&D Management, 54, 664-681. [co-first author] Yongchuan Bao, Wenlong Yuan, Yongjian Bao, Olsen Bradley (2022). Does more CEO ambivalence lead to higher organizational ambidexterity? A paradoxical perspective. IEEE Transactions on Engineering Management, 69, 2386–2398. [Best Papers of the Technology and Innovation Management division, Academy of Management Annual Meeting, 2020] Liang Wu, Heng Liu, and Yongchuan Bao (2022). Outside-in thinking, value chain collaboration, and business model innovation in manufacturing firms. Journal of Business & Industrial Marketing, 37, 1745–1761. Yongchuan Bao, Zhongfeng Su, Charles H. Noble. (2021). Determinants of new product development speed in China: A strategy tripod perspective. Technovation, 106, 102291. Zelong Wei, Selenge Ulziisukh, Yongchuan Bao, Yong Wang. (2021). Outsourcers’ control mechanisms, vendors’ contract schemas, and project performance in cross-border IT outsourcing: A vendor’s perspective. Industrial Marketing Management, 92, 202–214. Yongchuan Bao, Zelong Wei, Anthony Di Benedetto (2020). Identifying the tacit entrepreneurial opportunity of latent customer needs in an emerging economy: The effects of experiential market learning versus vicarious market learning. Strategic Entrepreneurship Journal, 14 (3), 444-469. [Financial Times Top 50] Zhongfeng Su and Yongchuan Bao (2020). Invest heavily and symmetrically: The impact of specific investment and the performance of R&D collaboration. IEEE Transactions on Engineering Management, 67, 322–333. Fengxia Zhu, Zelong Wei, Yongchuan Bao, and Shaoming Zou (2019). Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China. International Business Review, 28, 101594. [the first three authors contribute equally to the article]