Dr. Yongchuan (Kevin) Bao

Associate Professor, Marketing Department

Contact

301 Sparkman Drive
Business Administration Building
Room 310
Huntsville, AL 35899
Campus Map

256.824.5129
kevin.bao@uah.edu

Biography

Curriculum Vitae

Education

  • Ph.D., Business Administration (Major: Marketing), University of Southern California, 2004
  • M.A., Economics, University of Southern California, 2004
  • M.P.L., Urban Planning, University of Southern California, 1998
  • B.A., Economics, Fudan University, 1994

Honors & Awards

  • Alabama Credit Union Associate Professor of Entrepreneurship, College of Business, April 2021
  • Outstanding Faculty of College of Business, March 2021
  • Best Papers Award, Technology and Innovation Management (TIM) division, Academy of Management Annual Meeting, 2010, 2020
  • Outstanding Graduate Faculty Teaching Award, November 2020, College of Business, UAH
  • Outstanding Undergraduate Faculty Teaching Award, April 2020, College of Business, UAH
  • Billings Faculty Fellowship, 2017, College of Business, UAH
  • Witmondt Faculty Fellowship, 2015, College of Business, UAH
  • Faculty Fellow at the Center for Innovation and Change Leadership, Sawyer Business School, Suffolk University, 2009 –2013
  • Beta Gamma Sigma, the honor society for collegiate schools of business, 1999
  • Membership of "Phi Kappa Phi Society", 1998

Affiliations

  • American Marketing Association (AMA)
  • Academy of Management Association (AOM)
  • Strategic Management Society (SMS)

Expertise

  • Marketing and Management of Product Innovations
  • Entrepreneurship, Business-to-Business Marketing
  • Firm Capabilities

Recent Publications

  • Yongchuan Bao, Zhongfeng Su, Charles H. Noble. (2021). Determinants of new product development speed in China: A strategy tripod perspective. Technovation, in press. 

  • Dong Liu, Yongchuan Bao, Guocai Wang. (2021). Unpacking the relationship between formal contracts and alliance innovation performance: The role of relationship learning and guanxi. Journal of Business & Industrial Marketing, in press.

  • Yongchuan Bao, Zelong Wei, and Anthony Di Benedetto (2020). Identifying the tacit entrepreneurial opportunity of latent customer needs in an emerging economy: The effects of experiential market learning versus vicarious market learning. Strategic Entrepreneurship Journal, 14 (3), 444-469. [On the list of Financial Times Top 50 Business Journals]

  • Yongchuan Bao, Wenlong Yuan, Yongjian Bao, Olsen Bradley (2020). Does More CEO Ambivalence Lead to Higher Organizational Ambidexterity? A Paradoxical Perspective. IEEE Transactions on Engineering Management, in press.

  • Zhongfeng Su and Yongchuan Bao (2020). Invest heavily and symmetrically: The impact of specific investment and the performance of R&D collaboration. IEEE Transactions on Engineering Management, 67 (2), 322-333.

  • Fengxia Zhu, Zelong Wei, Yongchuan Bao, and Shaoming Zou (2019). Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China. International Business Review, in press. [The first three authors made equal contributions to the article]

  • Xiaotong Li, Yongchuan Bao, Yue Guo (2018). Alliance formation under high order uncertainty: Embeddedness, fear, and gradualism. Managerial and Decision Economics, 39 (7), 821–831.

  • Jifeng Mu, Yongchuan Bao, Tejvir Sekhon, Jiayin Qi, and Edwin Love. (2018). Outside-in marketing capability and firm performance. Industrial Marketing Management, 75, 37-54.

  • Yue Guo, Ying Zhu, Barnes J. Stuart, Yongchuan Bao, Xiaotong Li, and Khuong Le-Nguyen (2018). Understanding cross-product purchasing intentions in an IT brand extension context. Psychology & Marketing, 35, 392–411.

  • Yue Guo, Yongchuan Bao, Barnes Stuart, and Khuong Le-Nguyen. 2018. To Sell or Not to Sell: Exploring Seller’s Trust and Risk of Chargeback Fraud in Cross-Border Electronic Commerce. Information Systems Journal, 35, 392-411.