Dr. James Simpson

Distinguished Professor Emeritus, College of Business

Contact

301 Sparkman Drive
Business Administration Building
Room 341
Huntsville, AL 35899
Campus Map

256.426.2355
simpsonj@uah.edu

Education

  • Ph.D., Major: Marketing, Minor: Applied Statistics, University of Alabama, 1997
  • Institute of Educational Managment (IEM), Harvard University, 1985
  • College Business Management Institute (CBMI), University of Kentucky, 1974-1976
  • M.B.A., Marketing, University of Southern Mississippi, 1973
  • B.S.B.A., Marketing, University of Souther Mississippi, 1970

Honors & Awards

  • SGA Distinguished Faculty Member Award, 2007-08
  • UAH Foundation Research and Creative Achievement Award, 2007
  • UAH Business School 25th Anniversary Alumni Award: Faculty that had the greatest impact on my life, 2005
  • SGA Teaching Award, 2005
  • Academy of Marketing Science Outstanding Marketing Teacher Award, 2004
  • College of Business Administration Outstanding Graduate Teaching Award, 2000 & 2001
  • College of Business Administration Outstanding Service Award, 2001
  • C. David Billings Faculty Fellowship, 2000
  • College of Business Administration Outstanding Undergraduate Teaching Award, 1999
  • UAH Student Government Association Outstanding Graduate Faculty Award, 1999

Expertise

  • Structure, Behavior, & Management of Marketing Distribution Systems
  • Marketing High-Technology Products
  • Advertising Strategies
  • IS Measurement & Risk Management
  • Marketing Strategy
  • Marketing Distribution Systems
  • Marketing in a High Technological Environment

Recent Publications

  • Hartono, Edward, Clyde W. Holsapple, Ki-Yoon Kim, Kwan-Sik Na, and James T. Simpson,"Measuring Perceived Security in B2C Electronic Commerce Website Usage: A Respecification and Validation," Decision Support Systems, (June 2014), 62, p. 11-21.

  • Bao, Yeqing, Shi Zhang, and James T. Simpson (2012), "Promoting Products from Developing Country: Roles of Brand Name and Spokesperson," in Subhash C. Jain and David A. Griffith (editors), Handbook of Research in International Marketing, Northhampton: Edward Elgar Publishing, 48-67.

  • Bao, Yeqing, Shi Zhang, and James T. Simpson (2012), "visual vs. Verbal Information in Print Advertisements," in Steven S. Posavac (editor), Cracking the Code: Leveraging Consumer Psychology to Drive Profitability, Aromk: M.E. Sharp, 112-131.

  • Hartono, Edward, Xiaotong Li, Kwan-Sik Na and James T. Simpson “The role of the Quality of Shared Information in Interorganizational Systems Use,” International Journal of Information Management (2010), doi:10.1016/j.ijinfomgt.2010.02.007

  • Killingsworth, William R., David Berkowitz, John Burnett, and James Simpson, "The Application of Supply Network Optimization and Location Analysis to a DoD Repair Supply Chain," Defense Acquisition Review Journal, 15:3 (Dec. 2008) 277-291.

  • Na, Kwan-Sik, James T. Simpson, Xiaotong Li, Tushar Singh and Ki-Yoon Kim, "Software Development Risk and Project Performance Measurement: Evidence in Korea," Journal of Systems and Software , 80:4 (April 2007) 596-605.

  • Berkowitz, David, Jatinder N.D. Gupta, James Simpson and Joan B. McWilliams, "Defining and Implementing Performance-Based Logistics in Government," Defense Acquisition Review Journal , 11:3 (Dec. 2004 - Mar 2005) 254-267.

  • Na, Kwan-Sik, Xiaotong Li, James T. Simpson, and Ki-Yoon Kim, "Uncertainty Profile and Software Project Performance: A Cross-National Comparison," Journal of Systems and Software , 70, (2004), 155-163.

  • Simpson, James T., Christine Kollmannsberger, Helmut Schmalen, and David Berkowitz, "New Product Development in German and U.S. Technology Firms," European Journal of Innovation Management, 5:4 (2002).

  • Mayo, Donna, Lynne Richardson and James T. Simpson, "The Differential Effects of the Use of Power Sources and Influence Strategies on Satisfaction" Journal of Marketing Theory and Practice 6:2 (1998).