Dr. Brent Wren

Associate Provost, Undergraduate Studies Associate Professor, Marketing Department


Dr. Brent Wren’s Curriculum Vitae


  • Ph.D., Business Administration, University of Memphis, 1994
  • M.B.A., University of Alabama at Birmingham, 1990
  • B.S., Marketing, University of Alabama at Birmingham, 1989

Classes Taught


  • Wren, Brent M. (2013), "The Use of Gestalt Approaches for Understanding Adaptive Behaviors in Channels of Distribution," International Journal of Marketing Studies, (forthcoming in Vol 5, December).
  • Wren, Brent M., David Berkowitz, and E. Stephen Grant (forthcoming), "Attitudinal, Personal, and Job-Related Predictors of Salesperson Turnover," Marketing Intelligence and Planning, (forthcoming).
  • Wren, Brent M. and David Berkowitz (forthcoming), "Creating Strategic Commitment in Franchise Systems: Establishing the Link between Leadership, Organizational Structure and Performance," Journal of Small Business and Entrepreneurship (forthcoming)
  • Sale Items and the Geographic Draw: An Analysis of Loyalty Card Data, David Berkowitz, Brent Wren and Timothy D. Landry, 2010 Recent Advances in Retailing and Services Science—Istanbul, Turkey.
  • Bao, Yeqing, David Berkowitz, Brent Wren (2009), “Consumer Marketing of High Technology Products,” in Bidgoli, Hossein (editor), The Handbook of Technology Management, Vol 2, 290-304. (D)
  • Berkowitz, David and Brent M. Wren, “Creating Strategic Commitment in Franchise Systems: Establishing the Link between Leadership, Organizational Structure and Performance,” Proceedings for the ICSB Worl
  • Wren, Brent M. (2007), "Channel Structure and Strategic Choice in Distribution Channels," Journal of Management Research, 7 (August), 78-86.
  • Berkowitz, David, Brent M. Wren, and E. Stephen Grant (2007), "Predicting New Product Success or Failure: A Comparison of U.S. and U.K Practices," Journal of Comparative International Management, 10 (June), 50-65. (D)
  • Wren, Brent M. (2006), "Examining Gender Differences in Performance Evaluation, Rewards, and Punishments," Journal of Management Research , 6 (December), 1-10.
  • Wren, Brent M, Wm. E. Souder, and David Berkowitz, "Market Orientation and New Product Development in Global Industrial Firms," Industrial Marketing Management , 29 (November), 2000, 601-611.
  • Clugston, Michael and Brent M. Wren, "Specialty Care Provider Seeks Integration Toward Primary Care: Which Customers Will Accept the Shift?" Marketing Health Services (formerly Journal of Health Care Marketing ), 98 (Winter), 1998, 18-28.
  • Rapert, Molly Inhofe and Brent M. Wren, "Reconsidering Organizational Structure: A Dual Perspective of Frameworks and Processes," Journal of Managerial Issues , 10 (3), 1998, 287-302.
  • Rapert, Molly Inhofe and Brent M. Wren, "Service Quality as a Competitive Opportunity," The Journal of Services Marketing , 12 (3), 1998, 223-35.
  • Vlosky, Richard P., et al., (Brent M. Wren), "Partnerships Versus Typical Relationships Between Wood Products Distributors and Their Manufacturer Suppliers," Forrest Products Journal , 48 (3), 1998, 27-35.
  • Wren, Brent M., James T. Simpson, and Chris Paul, "Marketing Channel Relationships Among Small Businesses," International Small Business Journal , 16 (May), 1998, 64-78.
  • Simpson, James T. and Brent M. Wren, "Buyer-Seller Relationships in the Wood Products Industry," Journal of Business Research , 38 (May 1997), 45-51.
  • Wren, Brent M. and James T. Simpson (1996), "A Dyadic Model of Relationships in Organizational Buying: A Synthesis of Research Results," The Journal of Business & Industrial Marketing , 11 (3/4), 63-79.
  • Martin, Warren S., Robert E. Stanford, John E. Swan, Brent M. Wren, Jack Duncan, and Thomas L. Powers, "Mail Surveys: A Linear Programming Solution," Journal of Business Research, 29 (January 1994), 39-45.
  • Grant, E. Stephen and Brent M. Wren, "The Relationship of Student Ethnocentrism to Interest in International Business and Business Ethics Education," Marketing Education Review , 3 (Spring 1993), 10-17.
  • Schul, Patrick L. and Brent M. Wren, "The Emerging Role of Women in Industrial Selling: A Decade of Change," Journal of Marketing, 56 (July 1992), 38-54.