Dr. Brent Wren

Associate Provost Professor, Marketing Department NCAA Faculty Athletics Representative


301 Sparkman Drive
Student Services Building
Room 303C
Huntsville, AL 35899
Campus Map



Dr. Brent Wren joined the University of Alabama in Huntsville in June 1994. In addition to working his way through the faculty ranks, Dr. Wren has served as Department Chair, Director of Graduate Programs, Director of the Student Success Center, Director of the Collaborative Learning Center, Interim Dean of the College of Business. He currently serves as Associate Provost, Professor of Marketing, SACSCOC Liaison, and the University’s NCAA Faculty Athletics Representative.

Dr. Wren is a deeply committed to student success, retention and persistence initiatives, advising, and teaching excellence. He provides leadership and management to a diverse set of units focused on faculty and student support. Units for which Dr. Wren is directly responsible include the University Registrar, the Student Success Center, Testing Services, Pre-Professional Advising, the Intercollegiate Athletics Committee, Enhanced Teaching and Learning, Online Learning, Academic Technologies, and the Collaborative Learning Center.

In addition, Dr. Wren is responsible for ensuring compliance with institutional effectiveness measures and accreditation through the University’s regional accrediting body, SACSCOC, and works with colleges and departments on professional accreditations. He also coordinates program reviews, new program approvals, and new faculty orientation, and serves as the University’s Commencement Marshall.

Dr. Brent Wren's Curriculum Vitae


  • Ph.D., Business Administration, University of Memphis, 1994
  • M.B.A., University of Alabama at Birmingham, 1990
  • B.S., Marketing, University of Alabama at Birmingham, 1989

Recent Publications

  • Wren, Brent M. (2013), "The Use of Gestalt Approaches for Understanding Adaptive Behaviors in Channels of Distribution," International Journal of Marketing Studies, (forthcoming in Vol 5, December).

  • Wren, Brent M., David Berkowitz, and E. Stephen Grant (forthcoming), "Attitudinal, Personal, and Job-Related Predictors of Salesperson Turnover," Marketing Intelligence and Planning, (forthcoming).

  • Wren, Brent M. and David Berkowitz (forthcoming), "Creating Strategic Commitment in Franchise Systems: Establishing the Link between Leadership, Organizational Structure and Performance," Journal of Small Business and Entrepreneurship (forthcoming)

  • Sale Items and the Geographic Draw: An Analysis of Loyalty Card Data, David Berkowitz, Brent Wren and Timothy D. Landry, 2010 Recent Advances in Retailing and Services Science—Istanbul, Turkey.

  • Bao, Yeqing, David Berkowitz, Brent Wren (2009), “Consumer Marketing of High Technology Products,” in Bidgoli, Hossein (editor), The Handbook of Technology Management, Vol 2, 290-304. (D)

  • Berkowitz, David and Brent M. Wren, “Creating Strategic Commitment in Franchise Systems: Establishing the Link between Leadership, Organizational Structure and Performance,” Proceedings for the ICSB Worl

  • Wren, Brent M. (2007), "Channel Structure and Strategic Choice in Distribution Channels," Journal of Management Research, 7 (August), 78-86.

  • Berkowitz, David, Brent M. Wren, and E. Stephen Grant (2007), "Predicting New Product Success or Failure: A Comparison of U.S. and U.K Practices," Journal of Comparative International Management, 10 (June), 50-65. (D)

  • Wren, Brent M. (2006), "Examining Gender Differences in Performance Evaluation, Rewards, and Punishments," Journal of Management Research , 6 (December), 1-10.

  • Wren, Brent M, Wm. E. Souder, and David Berkowitz, "Market Orientation and New Product Development in Global Industrial Firms," Industrial Marketing Management , 29 (November), 2000, 601-611.