Dr. Xiaotong Li
Professor Emeritus, College of BusinessBiography
Education
- Ph.D., Business Administration, University of Mississippi, 2001
- B.A., International Business, China Pharmaceutical University, 1997
Honors & Awards
- 2019-2020 College of Business Best Paper Research Award
- 2019 52nd Hawaii International Conference on System Sciences, nominated for best paper award.
- 2014-2015 M. McDaniel, H. McDaniel and R. B. Cramer Faculty Award
- 2014-2015 College of Business Best Paper Research Award
- 2013-2014 Witmondt Faculty Fellowship
- 2010-2011 Stephen Zelnak Professor
- 2005 Best Paper Award, IEEE Transactions on Engineering Management
- 2005-2006 CAS Best Paper Research Award
- 2005 Witmondt Faculty Fellow
- Phi Kappa Phi Honor Society
Expertise
- Business Analytics & Big Data
- Database Management
- Electronic Commerce
- Telecommunications
- High-Tech Diffusion & Marketing
- Computer Programming Languages
- Economics of IT & Applied Game Theory
- Supply Chain & Information Technology
- Computer Networking & Security
- MIS Principles
Recent Publications
Y. Liu et al., "Understanding the Impact of Digital Organizational Culture on Employees’ Innovative Work Behavior," International Journal of Information Management, 2026, 103047.
T. Wang, J. Lu and Li, X., "Why Proximity to Regional Innovation Centers Matters: A New Perspective on Green Innovation Bubbles," Journal of Innovation & Knowledge, 14, 100966, 2026.
T Wang et al., “Geographical Influence, Media Attention and Enterprise Digital Transformation,” Technological Forecasting & Social Change, 2025, 210, 123853.
L Zhang et al., “Digitally-Enabled Antecedents of Trust, Repurchase Intention and the Impact of Blockchain Traceability Labels,” Electronic Commerce Research and Applications, 2024, 68, 101469.
M Tian et al., “Anthropomorphism of Service-Oriented AI and Customers’ Propensity for Value Co-creation,” 2024, Marketing Intelligence & Planning, in press.
Y Zhang et al., “How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku,” Journal of Retailing and Consumer Services, 2024, 78, 103793.
L Jing and L X., “Coopetition in Social Commerce: What Influences Livestreaming Knowledge Sharing in Agricultural Clusters?” Electronic Commerce Research and Applications, 2024, 64, 101383.
J Li et al., “Social Interaction and Recycling of Waste Mulch Film: Understanding the Impacts of Communication Channels,” Information Development, 2024, in press.
P Zhu et al., “Informational cascade, regulatory focus and purchase intention in online flash shopping,” Electronic Commerce Research and Applications, 2023, 62, 101343
Yu F et al., “Enterprise Digitalization, Business Strategy and Subsidy Allocation: Evidence of the Signaling Effect,” Technological Forecasting & Social Change, 2023, 190, 122472.