Dr. Xiaotong Li Professor, College of Business Contact 301 Sparkman DriveBusiness Administration BuildingRoom 377Huntsville, AL 35899 Campus Map 256.824.6762xiaotong.li@uah.edu Biography Curriculum Vitae Education Ph.D., Business Administration, University of Mississippi, 2001 B.A., International Business, China Pharmaceutical University, 1997 Honors & Awards 2019-2020 College of Business Best Paper Research Award 2019 52nd Hawaii International Conference on System Sciences, nominated for best paper award. 2014-2015 M. McDaniel, H. McDaniel and R. B. Cramer Faculty Award 2014-2015 College of Business Best Paper Research Award 2013-2014 Witmondt Faculty Fellowship 2010-2011 Stephen Zelnak Professor 2005 Best Paper Award, IEEE Transactions on Engineering Management 2005-2006 CAS Best Paper Research Award 2005 Witmondt Faculty Fellow Phi Kappa Phi Honor Society Expertise Business Analytics & Big Data Database Management Electronic Commerce Telecommunications High-Tech Diffusion & Marketing Computer Programming Languages Economics of IT & Applied Game Theory Supply Chain & Information Technology Computer Networking & Security MIS Principles Recent Publications T Wang et al., “Geographical Influence, Media Attention and Enterprise Digital Transformation,” Technological Forecasting & Social Change, 2025, 210, 123853. L Zhang et al., “Digitally-Enabled Antecedents of Trust, Repurchase Intention and the Impact of Blockchain Traceability Labels,” Electronic Commerce Research and Applications, 2024, 68, 101469. M Tian et al., “Anthropomorphism of Service-Oriented AI and Customers’ Propensity for Value Co-creation,” 2024, Marketing Intelligence & Planning, in press. Y Zhang et al., “How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku,” Journal of Retailing and Consumer Services, 2024, 78, 103793. L Jing and L X., “Coopetition in Social Commerce: What Influences Livestreaming Knowledge Sharing in Agricultural Clusters?” Electronic Commerce Research and Applications, 2024, 64, 101383. J Li et al., “Social Interaction and Recycling of Waste Mulch Film: Understanding the Impacts of Communication Channels,” Information Development, 2024, in press. P Zhu et al., “Informational cascade, regulatory focus and purchase intention in online flash shopping,” Electronic Commerce Research and Applications, 2023, 62, 101343 Yu F et al., “Enterprise Digitalization, Business Strategy and Subsidy Allocation: Evidence of the Signaling Effect,” Technological Forecasting & Social Change, 2023, 190, 122472. P Zhu, Z Liu, X Li, X Jiang, MX Zhu, “The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology,” Industrial Management & Data Systems, 2023, 123 (3), 862-885. Zhu, P. et al., “Using Blockchain Technology to Enhance the Traceability of Original Achievements,” IEEE Transactions on Engineering Management, 2023, 70, 5, 1693 – 1707.