Dr. Xiaotong Li Professor Emeritus, College of Business Contact 301 Sparkman DriveHuntsville, AL 35899 Campus Map xiaotong.li@uah.edu Biography Curriculum Vitae Education Ph.D., Business Administration, University of Mississippi, 2001 B.A., International Business, China Pharmaceutical University, 1997 Honors & Awards 2019-2020 College of Business Best Paper Research Award 2019 52nd Hawaii International Conference on System Sciences, nominated for best paper award. 2014-2015 M. McDaniel, H. McDaniel and R. B. Cramer Faculty Award 2014-2015 College of Business Best Paper Research Award 2013-2014 Witmondt Faculty Fellowship 2010-2011 Stephen Zelnak Professor 2005 Best Paper Award, IEEE Transactions on Engineering Management 2005-2006 CAS Best Paper Research Award 2005 Witmondt Faculty Fellow Phi Kappa Phi Honor Society Expertise Business Analytics & Big Data Database Management Electronic Commerce Telecommunications High-Tech Diffusion & Marketing Computer Programming Languages Economics of IT & Applied Game Theory Supply Chain & Information Technology Computer Networking & Security MIS Principles Recent Publications Y. Liu et al., "Understanding the Impact of Digital Organizational Culture on Employees’ Innovative Work Behavior," International Journal of Information Management, 2026, 103047. T. Wang, J. Lu and Li, X., "Why Proximity to Regional Innovation Centers Matters: A New Perspective on Green Innovation Bubbles," Journal of Innovation & Knowledge, 14, 100966, 2026. T Wang et al., “Geographical Influence, Media Attention and Enterprise Digital Transformation,” Technological Forecasting & Social Change, 2025, 210, 123853. L Zhang et al., “Digitally-Enabled Antecedents of Trust, Repurchase Intention and the Impact of Blockchain Traceability Labels,” Electronic Commerce Research and Applications, 2024, 68, 101469. M Tian et al., “Anthropomorphism of Service-Oriented AI and Customers’ Propensity for Value Co-creation,” 2024, Marketing Intelligence & Planning, in press. Y Zhang et al., “How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku,” Journal of Retailing and Consumer Services, 2024, 78, 103793. L Jing and L X., “Coopetition in Social Commerce: What Influences Livestreaming Knowledge Sharing in Agricultural Clusters?” Electronic Commerce Research and Applications, 2024, 64, 101383. J Li et al., “Social Interaction and Recycling of Waste Mulch Film: Understanding the Impacts of Communication Channels,” Information Development, 2024, in press. P Zhu et al., “Informational cascade, regulatory focus and purchase intention in online flash shopping,” Electronic Commerce Research and Applications, 2023, 62, 101343 Yu F et al., “Enterprise Digitalization, Business Strategy and Subsidy Allocation: Evidence of the Signaling Effect,” Technological Forecasting & Social Change, 2023, 190, 122472.