Dr. Yongchuan (Kevin) Bao Associate Professor, Marketing Department Contact 301 Sparkman DriveBusiness Administration BuildingRoom 310Huntsville, AL 35899 Campus Map 256.824.5129kevin.bao@uah.edu Biography Curriculum Vitae Education Ph.D., Business Administration (Major: Marketing), University of Southern California, 2004 M.A., Economics, University of Southern California, 2004 M.P.L., Urban Planning, University of Southern California, 1998 B.A., Economics, Fudan University, 1994 Honors & Awards Alabama Credit Union Associate Professor of Entrepreneurship, College of Business, April 2021 Outstanding Faculty of College of Business, March 2021 Best Papers Award, Technology and Innovation Management (TIM) division, Academy of Management Annual Meeting, 2010, 2020 Outstanding Graduate Faculty Teaching Award, November 2020, College of Business, UAH Outstanding Undergraduate Faculty Teaching Award, April 2020, College of Business, UAH Billings Faculty Fellowship, 2017, College of Business, UAH Witmondt Faculty Fellowship, 2015, College of Business, UAH Faculty Fellow at the Center for Innovation and Change Leadership, Sawyer Business School, Suffolk University, 2009 –2013 Beta Gamma Sigma, the honor society for collegiate schools of business, 1999 Membership of "Phi Kappa Phi Society", 1998 Affiliations American Marketing Association (AMA) Academy of Management Association (AOM) Strategic Management Society (SMS) Expertise Marketing and Management of Product Innovations Entrepreneurship, Business-to-Business Marketing Firm Capabilities Recent Publications Yongchuan Bao, Zhongfeng Su, Charles H. Noble. (2021). Determinants of new product development speed in China: A strategy tripod perspective. Technovation, in press. Dong Liu, Yongchuan Bao, Guocai Wang. (2021). Unpacking the relationship between formal contracts and alliance innovation performance: The role of relationship learning and guanxi. Journal of Business & Industrial Marketing, in press. Yongchuan Bao, Zelong Wei, and Anthony Di Benedetto (2020). Identifying the tacit entrepreneurial opportunity of latent customer needs in an emerging economy: The effects of experiential market learning versus vicarious market learning. Strategic Entrepreneurship Journal, 14 (3), 444-469. [On the list of Financial Times Top 50 Business Journals] Yongchuan Bao, Wenlong Yuan, Yongjian Bao, Olsen Bradley (2020). Does More CEO Ambivalence Lead to Higher Organizational Ambidexterity? A Paradoxical Perspective. IEEE Transactions on Engineering Management, in press. Zhongfeng Su and Yongchuan Bao (2020). Invest heavily and symmetrically: The impact of specific investment and the performance of R&D collaboration. IEEE Transactions on Engineering Management, 67 (2), 322-333. Fengxia Zhu, Zelong Wei, Yongchuan Bao, and Shaoming Zou (2019). Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China. International Business Review, in press. [The first three authors made equal contributions to the article] Xiaotong Li, Yongchuan Bao, Yue Guo (2018). Alliance formation under high order uncertainty: Embeddedness, fear, and gradualism. Managerial and Decision Economics, 39 (7), 821–831. Jifeng Mu, Yongchuan Bao, Tejvir Sekhon, Jiayin Qi, and Edwin Love. (2018). Outside-in marketing capability and firm performance. Industrial Marketing Management, 75, 37-54. Yue Guo, Ying Zhu, Barnes J. Stuart, Yongchuan Bao, Xiaotong Li, and Khuong Le-Nguyen (2018). Understanding cross-product purchasing intentions in an IT brand extension context. Psychology & Marketing, 35, 392–411. Yue Guo, Yongchuan Bao, Barnes Stuart, and Khuong Le-Nguyen. 2018. To Sell or Not to Sell: Exploring Seller’s Trust and Risk of Chargeback Fraud in Cross-Border Electronic Commerce. Information Systems Journal, 35, 392-411.