March 11, 2021 Pictured (Left to Right) Marina Gibson and Claire Carver. Photo Credit Marina Gibson and Claire Carver Two students in the Department of Art, Art History and Design at The University of Alabama in Huntsville (UAH), a part of the University of Alabama System, took home multiple awards at the 2021 American Advertising Awards Gala hosted virtually on February 27, 2021. Marina Gibson (’21 BFA Graphic Design) won a Gold Addy for “Nature’s Answer Rebranding,” “White Mountain Rebranding,” and “St. Dalfour Rebranding.” Gibson also received a Silver Addy for her “Starbucks Fundraising Campaign.” Over the entire student competition, Gibson took home Best of the Show for “Nature’s Answer Rebranding.” Gibson describes creating her best of show artwork, “I created the brand identity, new logo, packaging design, brand assets, outdoor signage, landing page and promotional items for the brand Nature’s Answer. The company produces the purest and well-balanced herbal supplements for the whole family. My idea was to create a unique, clean, and authentic-looking feel that stands out from the rest of the health industry and matches the brand’s essence and future vision.” Claire Carver ('21 BFA Graphic Design) won multiple Silver Addy awards for “HVAC” and “Mattel.” Carver also received a Bronze Addy for “Sugar Rebrand.” Carver says, “Throughout my three years at UAH, I am blessed to have achieved winning 9 student Silver ADDYs and one bronze ADDY. I am grateful to have teachers that believed in my work and encouraged me to submit my work, which helped to build my confidence as a designer.” The American Advertising Federation of North Alabama hosts the annual ceremony to recognize and celebrate the outstanding work of north Alabama agencies, corporations, nonprofits, universities, and freelancers. Professionals and students submitted over 350 pieces of work in this year’s competition, which were judged in mid-February by professionals from Austin, Chicago, and New York. Categories include sales and marketing; online interactive; elements of advertising; film, video, and sound; and cross-platform campaigns, among others. Despite the circumstances of COVID-19 and the impact it has had on the artistic community, it is a celebratory moment for the department and the university to see the high recognition of our student work. View the 2021 Addy Awards See the award-winning entries in the galleries below. Marina Gibson Gallery: Claire Carver Gallery:
