Kristina L. Hendrix, APR

Vice President for Strategic Communications, The University of Alabama in Huntsville (UAH)

Contact

301 Sparkman Drive
Huntsville, AL 35899
Campus Map

Biography

Kristina Hendrix, APR is the vice president for strategic communications at The University of Alabama in Huntsville where she leads the comprehensive communications strategy for the University and oversees the Office of Marketing and Communications. 

Hendrix earned a master’s degree in journalism from the University of Memphis and a bachelor’s degree in public relations from The University of Alabama. During her career, she has amassed nearly 20 years of communications experience. She is an award-winning public relations executive with extensive expertise in promoting aerospace, national security and advanced manufacturing hardware programs within the Department of Defense, NASA and private industry.

Her previous position was at Dynetics, where she held the communications director position since 2016. Additional communication roles include stints with NASA, the Missile Defense Agency and the U.S. Army Redstone Test Center.

A longtime resident of Athens, Hendrix has been active with many state and local philanthropic and public relations organizations, such as Arts Huntsville; the Community Foundation of Greater Huntsville; Huntsville Botanical Garden; the Southern Public Relations Federation; and the Public Relations Council of Alabama. She has garnered numerous awards and recognitions for her efforts, including The University of Alabama Outstanding Alumnus Award in Public Relations; the Southern Public Relations Federation Professional Achievement Award; and the Public Relations Council of Alabama Philip R. Forrest, Jr. Professional Achievement Award.


Education

  • Leading Diversity, Equity, and Inclusion, Northwestern University
  • M.A., Journalism with an Emphasis in Strategic Communications, The University of Memphis
  • B.A., Public Relations, The University of Alabama

Affiliations

  • Past President, North Alabama Chapter of Public Relations Council of Alabama
  • Past President, Southern Public Relations Federation

Honors & Awards

  • 2020 Outstanding Public Relations Alumna, The University of Alabama College of Communication and Information Sciences
  • 2016 Southern Public Relations Federation (SPRF) Professional Achievement Award
  • 2015 Philip R. Forrest, Jr. Professional Achievement Award, Public Relations Council of Alabama
  • 2016 Heart and Soul of the Valley Award, No'Ala Huntsville Magazine
  • Athens News Courier 2016 Difference Makers
  • 2015 Marshall Space Flight Center (MSFC) Director's Certificate of Appreciation for VAC Ribbon Cutting, Orion Flight Hardware Open House, and the SLS Booster Test Firing
  • 2015 Space Launch System "It's Who You Know" Peer Award
  • 2015 SPRF Lantern Award for SLS Booster Test Firing for Short Term Integrated Communications Project
  • 2015 PRCA Award of Excellence for the SLS VAC Ribbon Cutting for Internal Comms
  • 2014 SPRF Lantern Award for Orion Flight Hardware Open House, Short Term Special Event Project

Expertise

  • Accredited in Public Relations (APR), Public Relations Society of America (PRSA)
  • Certified Protocol Officer, The Protocol School of Washington
  • Strategic Communications
  • Public Relations
  • Media Relations
  • Speech Writing
  • Corporate Communications
  • Public Affairs
  • Event Management
  • Business and Community Development