a man (left), woman (middle), and man (right); all on treadmills exercising in a fitness center.

 

The Sport and Fitness Management minor at UAH prepares students to enter one of the world's most lucrative and rapidly expanding sectors while building marketable expertise beyond their major. This 18-credit-hour program combines foundational courses in sport management and sociology with a diverse range of electives covering esports, analytics, marketing, finance, legal aspects, and emerging technologies.

Key Benefits:

UVersatile Career Preparation – Whether you're interested in professional sports, collegiate athletics, youth sport, fitness, or esports, this minor provides practical skills applicable across the entire sport and fitness ecosystem.

*Business Acumen – Build competencies in marketing, finance, analytics, sales, and event management with specialized application in sport. *

Flexible Curriculum – Choose from a wide variety of elective options to align with your career interests, from esports content marketing to facility management to sport analytics.

Industry-Relevant Skills – Learn to navigate current trends, including technology integration, data analytics, and the evolving landscape of sport communication and digital marketing.

This minor complements majors in business, communication, kinesiology, marketing, data science, and beyond—ideal for any student aspiring to enter the sport industry.

Courses

Required Courses (6 hrs)

SFM 265: Introduction to Sport Management

SFM 383: Sociology of Sport 

Elective Courses (12 hrs)


SFM 343: Current Trends in Sport & Fitness Management

SFM 345: Esports Content Marketing

SFM 374: Organizational Issues in Sport

SFM 381: Facilities & Equipment Management

SFM 382: Sport Leadership

SFM 387: Impact of Technology in Sport

SFM 390: Sport Communication


SFM 442: Introduction to Sport Law 

SFM 470: Sport Marketing

SFM 471: Sport Finance

SFM 480: Sport Analytics

SFM 481: Sport Sales/Revenue/Funding

SFM 484: Event Management