Week of Welcome (WOW) is one of the most beloved traditions at UAH. It takes place at the start of each semester and consists of social, educational, and informational programs to welcome new and returning students back to campus. An integral part of WOW are the WOW Leaders, chosen in advance to fulfill a number of important requirements, including assisting in preparation, welcoming guests, setting the tone, showing school spirit, encouraging participation, and – most important – having fun. "Week of Welcome Leaders are really vital for the campus, because they set the tone for the rest of the semester during the first week of school," says Erika Drake, a senior and WOW Leader majoring in elementary education. "Their energy and dedication make each event memorable and they make each student feel included."