U A H's executive plaza property cleared after demolitionan artist's rendering of a lush new landscape with a pond and modern glass buildings

*Conceptual view of the Executive Plaza Development Opportunity. Renderings are conceptual and subject to change. All projects are subject to the approval of The University of Alabama System Board of Trustees.

Building a campus worthy of an innovation hub

The University of Alabama in Huntsville is moving forward with plans for the multi-phased development of the 58-acre Executive Plaza Development site. In conjunction with Rieth Jones Advisors, a specialized advisory firm that serves higher education institutions, the development is poised to transform Executive Plaza to create a college-town experience, elevate recruitment, satisfaction, and retention of student, faculty, and staff while bolstering ties with the surrounding Huntsville community and industry.

Project Update: July 2024

Executive Plaza Development Opportunity: Request for Qualifications

UAH is excited to issue a Request for Qualifications (RFQ) to obtain submissions from qualified development teams to partner with the University for the multi-phased, transformational development of the 58-acre Executive Plaza site. The proposed development includes housing, research, office, retail, and entertainment space within the first phase and focuses on creating a signature college-town experience for students, faculty, staff while elevating the University. Additional project details are included in the Request for Qualification advertisement. To receive the full RFQ, please click the yellow button below to email Brooks Pierce of Rieth Jones Advisors.

Request the RFQ

Phase I Guiding Principles


An accessible place that is open and safe, unifying the UAH properties and promoting comfortable multimodal transit options throughout.

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A welcoming place that encourages human interaction, fostering a sense of family and home as well as lifelong friendships.

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A unique place that celebrates the culture and values of UAH in creative, playful, and one-of-a-kind ways, boosting UAH spirit and pride.

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A resilient place that protects ecologies, champions sustainability, and invites interaction with nature in public parks and green spaces.

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A forward-thinking place that advances intrepid research and new technologies, supporting both academic sciences and advanced industries.

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A stimulating place that offers out-of-the-classroom learning experiences in spaces that encourage personal and group study.

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A dynamic place, bursting with activity and fun in the form of varied programing, entertainment, and recreation throughout the year.

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A healthy place that supports physical and mental well-being in facilities that prioritize fitness, nutrition, relaxation, and rest.

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Each development project will be financially self-sufficient and provide qualitative and quantitative (economic) returns to UAH.

Value Propositions

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Financial Impact

A mixed-use development of this magnitude will not only provide financial return to the University but will create and expand jobs within the Huntsville community, strengthening local economic impact.

a modern steel sculpture overlooking Big Spring Park pond in downtown Huntsville, Alabama.

Investment in the Community

The redevelopment of this site will create a thriving environment for UAH and community members, providing unique dining and retail options, world-class office and research facilities, enhanced educational opportunities, and creation of hundreds of jobs in the Huntsville market.