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In business, government, and not-for-profit organizations, marketing professionals work to align the organization with the needs and preferences of customers. Marketing graduates find careers as advertising and promotion managers, product line managers, marketing research directors, logistics managers, international sales managers, and as leaders of sales and merchandising teams. They may conduct focus groups to determine the feasibility of new products, define target market demographics to introduce a brand in a new international market, develop a distribution strategy for better delivery of an existing product, select the site for a new retail store, and manage branding and promotional campaigns.

Marketing Concentrations

 

Marketing Faculty

 

For additional information about the Marketing program at the UAH College of Business Administration, please call or contact:

Phone: 256 . 824 . 6680
Email: mgt.mkt.is@uah.edu

 

 


Marketing Concentrations

 

Corporate Marketing

Course Number Title Semester Hours
MKT 332 Buyer Behavior 3 hrs.
MKT 343 Marketing Research Design 3 hrs.
MGT 361 Organizational Behavior 3 hrs.
MGT 363 Human Resource and Labor Relations Management 3 hrs.
MKT 315 Sales Management and Professional Selling 3 hrs.
MKT 480 Marketing Management 3 hrs.
  Elective, select one of the following: 3 hrs.
MKT 420 Services Marketing  
MKT 414 Marketing Emerging Technologies  
MKT 410 Transportation and Logistics  
MKT 495 Internship in Marketing  
MKT 494 Practicum in Marketing  
MKT 490 Special Projects  
MKT 465 New Venture Challenge  
  College approved "study abroad" coursework  
Total Hours Required   21 hrs.

Acquisition Management *

Course Number Title Semester Hours
MKT 332 Buyer Behavior 3 hrs.
MKT 343 Marketing Research Design 3 hrs.
MKT 414 Marketing Emerging Technologies 3 hrs.
MKT 480 Marketing Strategy 3 hrs.
MGT 401 Introduction to Contract Management 3 hrs.
MGT 403 Contract Pricing & Cost Analysis 3 hrs.
BLS 406 Government Contract Law 3 hrs.
Total Hours Required   21 hrs.

 

Supply Chain Management *

Course Number Title Semester Hours
MKT 332 Buyer Behavior 3 hrs.
MKT 343 Marketing Research Design 3 hrs.
MSC 410 Transportation & Logistics 3 hrs.
MKT 414 Marketing Emerging Technologies 3 hrs.
MKT 480 Marketing Strategy 3 hrs.
MGT 411 Supply Chain Management 3 hrs.
IS 422 Supply Chain Management Systems 3 hrs.
Total Hours Required   21 hrs.

 

General Marketing

Course Number Title Semester Hours
MKT 332 Buyer Behavior 3 hrs.
MKT 343 Marketing Research Design 3 hrs.
MGT 361 Organizational Behavior 3 hrs.
MGT 320 Career Development 3 hrs.
  Concentration Electives, select three of the following: 9 hrs.
MKT 315 Sales Management and Professional Selling  
MKT 316 Retailing Policy and Management  
MKT 420 Services Marketing  
MSC 410 Transportation and Logistics  
MKT 495 Internship in Marketing  
  College approved "study abroad" coursework  
Total Hours Required   21 hrs.

 

 * Recognizing the importance of gaining work experience prior to graduation, students are strongly encouraged to use one of their electives for an internship.