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Business

Undergraduate Programs

B.S. in Business Administration

Marketing

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In business, government, and not-for-profit organizations, marketing professionals work to align the organization with the needs and preferences of customers. Marketing graduates find careers as advertising and promotion managers, product line managers, marketing research directors, logistics managers, international sales managers, and as leaders of sales and merchandising teams. They may conduct focus groups to determine the feasibility of new products, define target market demographics to introduce a brand in a new international market, develop a distribution strategy for better delivery of an existing product, select the site for a new retail store, and manage branding and promotional campaigns.

Marketing Faculty

For additional information about the Marketing program at the UAHuntsville Business School, please call or contact:

Dr. Cynthia Gramm
Phone: 256 . 824 . 6680
Email: grammc@uah.edu

Marketing Concentrations

Marketing Management

*Course Number*	Title	Semester Hours
MKT 332	Buyer Behavior	3 hrs.
MKT 343	Marketing Research Design	3 hrs.
MKT 414	Marketing Emerging Technologies	3 hrs.
MKT 480	Marketing Strategy	3 hrs.
	Marketiing Electives	9 hrs.
Total Hours Required		21 hrs.

Acquisition Management *

*Course Number*	Title	Semester Hours
MKT 332	Buyer Behavior	3 hrs.
MKT 343	Marketing Research Design	3 hrs.
MKT 414	Marketing Emerging Technologies	3 hrs.
MKT 480	Marketing Strategy	3 hrs.
MGT 401	Introduction to Contract Management	3 hrs.
MGT 403	Contract Pricing & Cost Analysis	3 hrs.
MGT 406	Government Contract Law	3 hrs.
Total Hours Required		21 hrs.

Entrepreneurship

*Course Number*	Title	Semester Hours
MKT 332	Buyer Behavior	3 hrs.
MKT 343	Marketing Research Design	3 hrs.
MKT 414	Marketing Emerging Technologies	3 hrs.
MKT 465	New Venture Challenge	3 hrs.
MKT 480	Marketing Strategy	3 hrs.
MGT 405	New Ventures Strategies	3 hrs.
FIN 410	Financial Issues in Entrepreneurship	3 hrs.
Total Hours Required		21 hrs.

Supply Chain Management *

*Course Number*	Title	Semester Hours
MKT 332	Buyer Behavior	3 hrs.
MKT 343	Marketing Research Design	3 hrs.
MKT 410	Transportation & Logistics	3 hrs.
MKT 414	Marketing Emerging Technologies	3 hrs.
MKT 480	Marketing Strategy	3 hrs.
MGT 411	Supply Chain Management	3 hrs.
IS 422	Supply Chain Management Systems	3 hrs.
Total Hours Required		21 hrs.

* Students are encouraged to seek out an internship to use as one of their electives.

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