Yongchuan Bao, Wenlong Yuan, Yongjian Bao, Olsen Bradley (2020). Does More CEO Ambivalence Lead to Higher Organizational Ambidexterity? A Paradoxical Perspective. IEEE Transactions on Engineering Management, in press.
Zhongfeng Su and Yongchuan Bao (2020). Invest heavily and symmetrically: The impact of specific investment and the performance of R&D collaboration. IEEE Transactions on Engineering Management, 67 (2), 322-333.
Fengxia Zhu, Zelong Wei, Yongchuan Bao, and Shaoming Zou (2019). Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China. International Business Review, in press. [The first three authors made equal contributions to the article]
Xiaotong Li, Yongchuan Bao, Yue Guo (2018). Alliance formation under high order uncertainty: Embeddedness, fear, and gradualism. Managerial and Decision Economics, 39 (7), 821–831.
Jifeng Mu, Yongchuan Bao, Tejvir Sekhon, Jiayin Qi, and Edwin Love. (2018). Outside-in marketing capability and firm performance. Industrial Marketing Management, 75, 37-54.
Yue Guo, Ying Zhu, Barnes J. Stuart, Yongchuan Bao, Xiaotong Li, and Khuong Le-Nguyen (2018). Understanding cross-product purchasing intentions in an IT brand extension context. Psychology & Marketing, 35, 392–411.
Yue Guo, Yongchuan Bao, Barnes Stuart, and Khuong Le-Nguyen. 2018. To Sell or Not to Sell: Exploring Seller’s Trust and Risk of Chargeback Fraud in Cross-Border Electronic Commerce. Information Systems Journal, 35, 392-411.