Faculty Expertise

Faculty research in the College of Business Administration falls under seven broad categories: Accounting, Economics, Finance, Management, Information Systems, Management Science, and Marketing. A rich and vast supply of intellectual contributions results from research in the specialization areas in which the faculty engages.

Advertising

Dr. Timothy Landry (Marketing)
Dr. Yeqing Bao (Marketing)
Dr. Liwu Hsu (Marketing)

Agent-Based Modeling

Dr. Allen Wilhite (Economics)
Dr. Laird Burns (Management Science)
Dr. J.P. Ballenger (Management Science)
Dr. Wai mok (Information Systems)

Auditing

Dr. Christopher Allport (Accounting)
Dr. Ena Rose-Green (Accounting)

Behavioral Accounting

Dr. Christopher Allport (Accounting)
Dr. Hank Alewine (Accounting)
Dr. Milton Shen (Accounting)

Branding

Dr. Liwu Hsu (Marketing)

Business-to-Business Relationships

Dr. Brent Wren (Marketing)
Dr. Jim Simpson (Marketing)

Business Value to IT

Dr. Ravi Patnayakuni (Information Systems)

Channels of Distribution

Dr. James Simpson (Marketing)

Complex Systems

Dr. J.P. Ballenger (Management Science)

Consumer Psychology

Dr. Yeqing Bao (Manangement)
Dr. Timothy Landry (Marketing)

Corporate Finance

Dr. Xuejing Xing (Finance)
Dr. Dorla Evans (Finance)
Dr. Tingting Que (Finance)

Crime and Victimization

Dr. W. David Allen (Economics)

Database Management

Dr. Xiaotong Li (Information Systems)

Economics of Religion

Dr. Wafa Orman (Economics)

Electronic Commerce

Dr. Xiaotong Li (Information Systems)
Dr. Wai Mok (Information Systems)
Dr. Timothy Landry (Marketing)
 

Entreprenurship

Dr. Yeolan Lee (Management)
Dr. Caron St. John (Management)
Dr. Yongchuan Bao (Marketing)

Environmental Accounting

Dr. Hank Alewine (Accounting)

Financial Accounting

Dr. Eugene Bryson (Accounting)
Dr. Ena Rose-Green (Accounting)

Financial Decision-Making

Dr. Dorla Evans (Finance)
Dr. John Burnett (Finance)

Government Financial Management

Dr. C. David Billings (Finance)

Industrial Marketing

Dr. Yequing Bao (Marketing)

International Business

Dr. Sophia Marinova (Management)
Dr. James McCollum (Management)
Dr. Yequing Bao (Marketing)

Investments

Dr. John Burnett (Finance)
Dr. Xuejing Xing (Finance)

IT Diffusion & Implementation

Dr. Ravi Patnayakuni (Information Systems)
 
Labor Economics
Dr. John Schnell (Economics)
Dr. W. David Allen (Economics)
Dr. Wafa Orman (Economics)
Dr. Cindy Gramm (Management)

Management of Innovation

Dr. Daniel Sherman (Management)
Dr. Caron St. John (Management)

Marketing Research

Dr. Brent Wren (Marketing)
Dr. Timothy Landry (Marketing)
Dr. Yeqing Bao (Marketing)
Dr. Liwu Hsu (Marketing)
Dr. Yongchuan Bao (Marketing)

Marketing Strategy

Dr. David Berkowitz (Marketing)
Dr. Liwu Hsu (Marketing

Networks

Dr. Al Wilhite (Economics)
Dr. Cindy Gramm (Management)
Dr. John Schnell (Economics)
Dr. Ravi Patnayakuni (Information Systems)
Dr. J.P. Ballenger (Management Science)

 

 

New Product Development

Dr. David Berkowitz (Marketing)
Dr. Caron St. John (Management)
Dr. Yongchuan Bao (Marketing)

Operations Research 

Dr. J.P. Ballenger (Management Science)
Dr. Anna Devlin (Management Science)
Dr. Fan Tseng (Management Science)

Organizational Behavior &Theory

Dr. Daniel Sherman (Management)
Dr. Ivey MacKenzie (Management)
Dr. Eric Fong (Management)
Dr. Sophia Marinova (Management)

Production/Operations Management

Dr. Fan Tseng (Management Science)
Dr. J.P. Ballenger (Management Science)
Dr. Laird Burns (Management Science)
Dr. Anna Devlin (Management Science)

Production Scheduling

Dr. Jeet Gupta (Information Systems)

Public Goods

Dr. Wafa Orman (Economics)

Retailing

Dr. David Berkowitz (Marketing)
Dr. Timothy Landry (Marketing)

Salesforce Management

Dr. Brent Wren (Marketing)
Dr. Timothy Landry (Marketing)

Strategic Human Resource Management

Dr. Cynthia Gramm (Management)
Dr. Ivey Mackenzie (Management)

Strategic Management

Dr. Eric Fong (Management)
Dr. Yeolan Lee (Management)
Dr. Caron St. John

Supply Chain Management

Dr. Jeet Gupta (Information Systems)
Dr. Ravi Patnayakuni (Information Systems)
Dr. Laird Burns (Management Science)
Dr. J.P. Ballenger (Management Science)
Dr. Anna Devlin (Management Science)

Systems Analysis

Dr. C. David Billings (Finance)

Taxation

Dr. Charles Hickman (Accounting)

Telecommunications

Dr. Xiaotong Li (Information Systems)