[NOTE: This is an archived event and is kept here for informational purposes so you can see information about past events and have an idea of what future events might be held. For those interested in current and upcoming events, see our Upcoming Library Events page.] November 17. 5:30pm - 6:15pm.Library room 214. Presenter: Michael Manasco. Rounding out the series, we'll finish up with examining the major players and competitors identified in our industry survey portion of the research process. We'll investigate reports supplying SWOT analysis, major product and market potentials, and other key data points relating to specific companies, both local and at the parent level. This session will also bring together all three components of the process, illustrating how these three primary research areas play off of one another. Business research requires the proper tools. Whether you're developing a new product, starting a new company, or gauging the state of an industry, you will need to gather data from a variety of sources to paint a complete picture and keep your decisions in context. Michael Manasco three classes will look at many of these tools available at UAH and as free resources online, to better help you understand marketing, industry, and company data. There are three workshops in this series: Finding and Using Marketing Data Getting a Grip on Industry Data The Ins and Outs of Company Data You can attend one or more of these classes. Those who attend two or more will be granted a certificate of completion. For more information, feel free to contact Michael at firstname.lastname@example.org or by phone at (256)824-6965. Refined Researchers are M. Louis Salmon Library’s series of free, open-to-all classes and workshops designed to bring new and informative looks at information literacy. No reservation is required. For more information about others, see https://uah.edu/library.