Join the SBDC at UAH to learn about Building Your Personal Brand and why it Matters! Joe Martin owner/founder of Huntsville Adventure Boot Camp and Matt Jones, serial entrepreneur.

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What is a personal brand?

A personal brand is your story. It communicates the talents and values you represent to customers, colleagues, and other professionals. It is the culmination of what you do and what you stand for. It exists not only in your online presence but also offline as well.

Why your brand is important

Think about every professional situation where you've attempted to impress someone, whether in interviews, job promotions, or client relations. These are all examples of when having a well-defined personal brand can help you cultivate powerful connections. When you become intentional about your brand, you control how you market yourself, allowing you to manage your actions and choices to build credibility and trustworthiness.