GOAL 4. Increase out-of-state recruiting efforts in order to reach out-of-state enrollment targets.

Increasing out-of-state enrollment is critical in order to increase revenues. There are several challenges in recruiting out-of-state students. The results from Stamats 2008 TeensTALK® survey indicate:

Nearly half of traditional age first-year students will stay within one hour of home, and 84% will stay within four hours from home. Thirty-one percent of high school seniors plan on living at home for college. Cost of attendance is a major factor in the decision making process.

While these challenges cannot be disregarded, they can be overcome through strong relationship building, marketing strength of academic programs, and promoting career opportunities for graduates.

Actions/Timing

● Action: Hire satellite recruiters in Atlanta, Memphis, and Northeast states with high in-state tuition such as Pennsylvania.
Timing: Atlanta and Memphis by Fall of 2009. Northeast by fall of 2010.
Assessment:
On Action: Having recruiters in place.
On Enrollment Targets: Increase in enrolled students from states with satellite recruiters.

● Action: Targeted campaigns through Emas to out-of-state students on strength of academic programs at UAHuntsville, and career and work-integrated learning programs in the Huntsville area.
Timing: Begin campaigns for current juniors summer 2009.
Assessment: Increase in inquiries, applications, admits and enrolled from campaigns.

● Action: Increase travel (private visits, college fairs) in surrounding states by 10% each fall and spring focusing on states that have projected growth in high school graduates (Georgia, Florida, Tennessee, North Carolina).
Timing: Beginning spring 2009 continuing through fall 2012.
Assessment: Increase in inquiries, applications, admits and enrolled from expanded travel.