Goal 4: Establish customer oriented practices and procedures and consistently apply them to all facets of the university.

In order to cement our brand with prospective clients, current customers, and Alumni, we must exhibit a sense of caring and that we value our relationship with them. As we examine our business practice through the Value Chain and Business Processes Committee, we cannot forget that our service providers are an important piece of this matrix.

Quality Service

Service quality is all about understanding expectations.

Students Desire:

• Varied and active student life
• Access to academic and social technology
• Quality course delivery through multiple formats
• Quality advising
• Accommodating course scheduling
• Mentorships, career advising, and placement
• Valued and recognizable Alumni services
• Reliability of service quality

Recommendation example – The committee suggests that all common questions that reflect university student policies and procedures are located on an immediately accessible, easy to find campus web site. Additionally, all faculty and staff are strongly urged to cheerfully assist students and campus visitors with their questions.