Goal 2: Communicate our brand message through all media, signage, architecture, events, and technology available to our customers and clients.

While Goal 1 reflects initial impressions, emerging brand strengths, and ultimate targeted outcomes, Goal 2 reflects the communications channels and image platforms that must be utilized in order to position our brand in the mind of the consumer.

Everything Communicates

While UAHuntsville understands the importance of quality print, electronic and verbal messages, we often overlook the messages that we send though nonverbal means:

Events

• Student and client service
• Campus architecture
• Food quality and availability
  Technology
• Intra-campus communication
• Student gathering places
• Roadways
• Campus signage