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Strategic Planning

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Campus Master Plan

Alumni Strategic Plan

Goal 1
Improve Communication

Goal 2
Build Pride and School Spirit

Goal 3
Provide diverse offerings and programs

Goal 4
Grow Alumni association funding to better assist the university

Goal 5
Develop Alumni loyalty by enhancing student life experiences

 

 

 

 


Advancement Strategic Plan

Goal 1: Improve Communication

Strong Alumni involvement is contingent upon frequent and meaningful communication between the university and its graduates. Communication is no longer a static set of publications, rather it is a multiple channel discourse involving various media, activities, groups, and messages in many forms.

Actions:

  • Build a multi-pronged Alumni communication network that delivers information to a variety of audiences in various formats.
  • Specifically, Re-establish the quarterly print tabloid, “UAHuntsville Alumni News”
  • Redesign Alumni web pages
  • Grow social networking capabilities through Facebook and other platforms
  • Grow involvement through targeted interest groups
  • Utilize e-mail blasts
  • Launch online newsletter
  • Increase visibility of Alumni sponsored programs and activities though signage, posters, advertising
  • Speak to groups both off- and on-campus about the university, Alumni, and how we contribute to the community.
  • Be open to new technologies and innovations and ready to adapt and adopt