[NOTE: This is an archived event and is kept here for informational purposes so you can see information about past events and have an idea of what future events might be held. For those interested in current and upcoming events, see our Upcoming Library Events page.] November 3. 5:30pm - 6:15pm.Library room 214. Presenter: Michael Manasco. Prior to delving into the specifics about a company or industry, it can be useful to gain insights into the potential applications of your idea or product. Conducting marketing research will enable you to learn more about the current, past, and projected potential you face. We'll discuss major resources to gather various types of reports, as well as how to read them to empower the next steps in the process. Business research requires the proper tools. Whether you're developing a new product, starting a new company, or gauging the state of an industry, you will need to gather data from a variety of sources to paint a complete picture and keep your decisions in context. Michael Manasco three classes will look at many of these tools available at UAH and as free resources online, to better help you understand marketing, industry, and company data. There are three workshops in this series: Finding and Using Marketing Data Getting a Grip on Industry Data The Ins and Outs of Company Data You can attend one or more of these classes. Those who attend two or more will be granted a certificate of completion. For more information, feel free to contact Michael at firstname.lastname@example.org or by phone at (256)824-6965. Refined Researchers are M. Louis Salmon Library’s series of free, open-to-all classes and workshops designed to bring new and informative looks at information literacy. No reservation is required. For more information about others, see http://uah.edu/library.