Research David Berkowitz, Ph.D.Marketing and Management Professor, Associate Dean of Graduate and Sponsored Programs, Director, Integrated Enterprise Laboratory Office: 350 BAB Phone: 256.824.6952 Email: David.Berkowitz@uah.edu Education University of Alabama, Ph.D., 1997 - Major: Marketing, Minor: Applied Statistics University Texas at Austin, M.B.A., 1980, Marketing Rutgers University at Camden, 1978, Accounting Academic Appointments Dean of Graduate Studies, University of Alabama in Huntsville, 2013-present Associate Dean, College of Business Administration, University of Alabama in Huntsville, 2011-2013 Director of the Integrated Enterprise Laboratory, 2009 - 2013 Academic Director of the Innovation and Commercialization Laboratory, 2009 - 2013 Professor, University of Alabama in Huntsville, Academic Year 2008 - present Department Chair of Management, Marketing, and Management Science, 2007 - 2009 Director of the Center for the Management of Science and Technology, Academic Year 2003 - 2007 Associate Professor, University of Alabama in Huntsville, Academic Year 2002 - 2008 Assistant Professor, University of Alabama in Huntsville, Academic Year 1997- 2002 Visiting Assistant Professor, University of Alabama in Huntsville, Academic Year 1996 - 1997 Professional Experience Board of Directors Outside Member, Peaches Inc., 1996-1998 Randall's Bridal and Formalwear, Kansas City, MO - 1987 to 1992 Co-Owner Hallmark Cards, Kansas City, MO -1980 to 1991 Research Interests New Product Diffusion and Adoption New Product Development Supply Chain Performance International Product Management Current Teaching Responsibilities Marketing Emerging Technology (MKT 414) New Ventures Challenge (MKT 465/565) New Product Development (MKT 604) Selected Publications Lamore, Paul, R., David Berkowitz and Phillip A. Farrington, "Proactive / Responsive Market Orientation and Marketing – Research and Development Integration," Journal of Product Innovation Management 30.4 (2013): 695-711. Business Source Premier. Web. 4 Sept. 2013. Carter, Greg, Greg Harris and David Berkowitz 2010, “A Scan of the State of Lean New Product Development,” Proceedings of the 2010 Industrial Engineering Research Conference A. Johnson and J. Miller, eds. Bao, Yeqing, David Berkowitz, Brent Wren (2009), “Consumer Marketing of High Technology Products,” in Bidgoli, Hossein (editor), The Handbook of Technology Management, Vol. 2, 290-304. (D) Lamore, Paul and David Berkowitz (2009), “Market Orientation and Innovation: A Literature Review” in Timo Riihela and Minna Mattila (editors), Many Faces of Innovation, The Laurea Publication Series A-70, 7-41. (D) Killingsworth, William, David Berkowitz, John E. Burnett, James T. Simpson (2008), "The Application of Supply Network Optimization and Location Analysis in a DoD Repair Supply Chain," Defense Acquisition Review Journal, Vol. 15, No. 3, pp. 276-291. Berkowitz, David, Brent M. Wren, and E. Stephen Grant (2007), “Predicting New Product Success or Failure: A Comparison of U.S. and U.K Practices,” Journal of Comparative International Management,” 10 (June), 50-65. (D) Wren, Brent and David Berkowitz (2007), “Creating Strategic Commitment in Franchise Systems: Establishing the Link between Leadership, Organizational Structure and Performance, International Congress on Small Business (D) Allaway, A, R. Gooner, D. Berkowitz and L. Davis (2006) "Deriving and Exploring Behavior Segments within a Retail Loyalty Card Program", European Journal of Marketing, Vol. 40, Iss. 11/12; p. 1317. Sherman, J.D., D. Berkowitz and W.E. Souder (2005), "New Product Development Performance and the Interaction of Cross-Functional Integration and Knowledge Management," Journal of Product Innovation Management, New York: Sep 2005. Vol. 22, Iss. 5; p. 399. Allaway, Arthur and David Berkowitz (2005), "Modeling Market Adoption of a Retail Innovation over Time and Space," The Business Review Cambridge, Vol. 4, Number 1, Summer, p. 13. Berkowitz, D., Y. Bao and A. Allaway (2005), "Hispanic Consumers, Store Loyalty and Brand Preference", Journal of Targeting, Measurement and Analysis for Marketing, Vol. 14, No. 1, 9-24. Berkowitz, David, Jatinder N. D. Gupta, James T. Simpson and Joan B. McWilliams (2004), "Defining and Implementing Performance-Based Logistics in Government," Defense Acquisition Review Journal, Vol. 11, No. 3, 255-266. Allaway, Arthur W., David Berkowitz and Giles D’ Souza (2003), "Spatial Diffusion of a New Loyalty Program Through a Retail Market," Journal of Retailing, Vol. 79, 131-151. Simpson, James T., C. Wiedemann, P. Schmalen and D. Berkowitz (2002), "New Product Development in German and US Technology Firms" European Journal of Innovation Management, Vol. 5, No. 4, 194-207. Berkowitz, David, Arthur Allaway, and Giles D'Souza (2001),"The Impact of Differential Lag Effects on the Allocation of Advertising Budgets Across Media,” Journal of Advertising Research, Vol. 41, No 2., 27-36. Berkowitz, David, Arthur W. Allaway and Giles D’Souza (2001), "Estimating Differential Lag Effects for Multiple Media," Journal of Advertising, Vol. 30, No. 4; 59-66. Wren, Brent M., Wm. E. Souder, and David Berkowitz (2000), "Market Orientation and New Product Development in Global Industrial Firms," Industrial Marketing Management, Vol. 29, Number 6, 601-611. Trocchia, Philip J. and David Berkowitz (1999), "Preparing the Marketing Doctoral Student for the 21st Century," forthcoming at the European Journal of Marketing, Vol. 33, Number 7/8, 736-759. Weaver, K. Mark, David Berkowitz, and Les Davies (1998), "Preliminary Development of an Export Screening Checklist: A Regression Analysis of a Comprehensive Norwegian Export Survey," Journal of Small Business Management, Vol. 36, Number 4, 1-11. Berkowitz, David and John S. Hill (1996), "Social Expressions/Greeting Card Industry: Anatomy of an International Marketing Strategy," Journal of Product and Brand Management, Vol. 5, Number 1, 34-46. Richard, Michael D., Arthur W. Allaway, David Berkowitz, and Giles D'Souza (1996), "Capturing Competitive, Cannibalistic, and Variety-Seeking Influences on Market Share: An Asymmetric Choice Modeling Approach," Journal of Applied Business Research, Vol. 12, Number 3, 108-119.