Bao, Yeqing, Shi Zhang, and James T. Simpson (2012), "Visual and Verbal Information Interaction in Print Advertisements," in Steven S. Posavac (editor), Cracking the Code: Leveraging Consumer Psychology to Drive Profitability, ME Sharpe, Armonk, NY: 112-131.
Wang, Naijiang and Yeqing Bao (2011), "Modeling Forest Quality at Stand Level: A Case Study of Loess Plateau in China," Forest Policy and Economics, 13, 488-495.
Bao, Yongchuan, Yeqing Bao, and Shibin Sheng (2011), "Motivating Purchase of Private Brands: Effects of Store Image, Product Signatureness, and Quality Variation," Journal of Business Research, 64 (2), 220-226.
Lai, Kee-hung, Yeqing Bao, and Xiaotong Li (2008), "Channel Relationship and Business Uncertainty: Evidence from the Hong Kong Market," Industrial Marketing Management, 37, 713-724.
Bao, Yeqing, Alan T. Shao, and Drew Rivers (2008), "Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciation," Journal of Advertising Research, 48 (1), 148-162.