Faculty Expertise

Faculty research in the College of Business Administration falls under seven broad categories: Accounting, Economics, Finance, Management, Information Systems, Management Science, and Marketing. A rich and vast supply of intellectual contributions results from research in the specialization areas in which the faculty engages.

Advertising

Dr. Timothy Landry (Marketing)
Dr. Yeqing Bao (Marketing)

Agent-Based Modeling

Dr. Allen Wilhite (Economics)
Dr. Laird Burns (Management Science)

Auditing

Dr. Christopher Allport (Accounting)
Dr. Ena Rose-Green (Accounting)
Dr. Kelly Gamble (Accounting)

Behavioral Accounting

Dr. Christopher Allport (Accounting)
Dr. Kelly Gamble (Accounting)
Dr. Hank Alewine (Accounting)
Dr. Milton Shen (Accounting)

Business-to-Business Relationships

Dr. Brent Wren (Marketing)
Dr. Jim Simpson (Marketing)

Business Value to IT

Dr. Ravi Patnayakuni (Information Systems)
Dr. Edward Hartono (Information Systems)

Channels of Distribution

Dr. James Simpson (Marketing)

Consumer Psychology

Dr. Yeqing Bao (Manangement)
Dr. Timothy Landry (Marketing)

Corporate Finance

Dr. Xuejing Xing (Finance)
Dr. Dorla Evans (Finance)

Database Management

Dr. Xiaotong Li (Information Systems)

Economics of Religion

Dr. Wafa Orman (Economics)

Electronic Commerce

Dr. Xiaotong Li (Information Systems)
Dr. Mai Wok (Information Systems)
Dr. Timothy Landry (Marketing)

Environmental Accounting

Dr. Hank Alewine (Accounting)

Financial Accounting

Dr. Eugene Bryson (Accounting)
Dr. Ena Rose-Green (Accounting)
Dr. Kelly Gamble (Accounting)

Financial Decision-Making

Dr. Dorla Evans (Finance)
Dr. John Burnett (Finance)

Government Financial Management

Dr. C. David Billings (Finance)

Industrial Marketing

Dr. Yequing Bao (Management)

Investments

Dr. John Burnett (Finance)
Dr. Xuejing Xing (Finance)

IT Diffusion & Implementation

Dr. Ravi Patnayakuni (Information Systems)
Dr. Edward Hartono (Information Systems)

Labor Economics

Dr. John Schnell (Economics)
Dr. W. David Allen (Economics)
Dr. Wafa Orman (Economics)
Dr. Cindy Gramm (Management)

Management of Innovation

Dr. Daniel Sherman (Management)
Dr. Caron St. John (Management)

Marketing Research

Dr. Brent Wren (Marketing)
Dr. Timothy Landry (Marketing)
Dr. Yeqing Bao (Marketing)

Marketing Strategy

Dr. David Berkowitz (Marketing)

Networks

Dr. Al Wilhite (Economics)
Dr. Cindy Gramm (Management)
Dr. John Schnell (Economics)
Dr. Ravi Patnayakuni (Information Systems)

New Product Development

Dr. David Berkowitz (Marketing)
Dr. Caron St. John (Management)

 

Organizational Behavior &Theory

Dr. Daniel Sherman (Management)
Dr. Ivey MacKenzie (Management)
Dr. Eric Fong (Management)

Production/Operations Management

Dr. Fan Tseng (Management Science)
Dr. J.P. Ballenger (Management Science)
Dr. Laird Burns (Management Science)

Production Scheduling

Dr. Jeet Gupta (Information Systems)

Public Goods

Dr. Wafa Orman (Economics)

Retailing

Dr. David Berkowitz (Marketing)
Dr. Timothy Landry (Marketing)

Salesforce Management

Dr. Brent Wren (Marketing)
Dr. Timothy Landry (Marketing)

Security & Information Assurance

Dr. Dengpan Liu (Information Systems)

Software Development

Dr. Dengpan Liu (Information Systems)

Strategic Human Resource Management

Dr. Cynthia Gramm (Management)
Dr. Ivey Mackenzie (Management)
Dr. L. Ron Greenwood (Management)

Supply Chain Management

Dr. Jeet Gupta (Information Systems)
Dr. Ravi Patnayakuni (Information Systems)
Dr. Laird Burns (Management Science)

Systems Analysis

Dr. C. David Billings (Finance)

Taxation

Dr. Charles Hickman (Accounting)

Telecommunications

Dr. Xiaotong Li (Information Systems)