Xiaotong Li, Ph.D.
Information Systems



Associate Professor

Office: 307 BAB
Phone: 256.824.6762


  • Ph.D. in Business Administration-MIS, School of Business Administration, University of Mississippi, August 2001, Minors: Quantitative Analysis and Financial Economics, Phi Kappa Phi.
  • B.A. in Economics and International Business, School of Pharmaceutical Business, China Pharmaceutical University, August 1997.

Academic Experience

  • 2007-Present: Associate Professor, College of Business, The University of Alabama in Huntsville
  • 2001-2006: Assistant Professor, College of Business, The University of Alabama in Huntsville
  • 1999-2001: Founding Research Assistant, Robert M. Hearin Research Center for Applied Enterprise Science, University of Mississippi.
  • 1998-1999: Graduate Teaching and Research Assistant, School of Business Administration, University of Mississippi.

Research Interests

  • Strategic Information Transmission in Supply Chain (or Channel) Coordination
  • Behavioral and Bayesian Game-theoretic Modeling of IT diffusion and adoption
  • Incomplete Contract and Dynamic Bargaining in Technology Investment
  • Information Economics Modeling of Information, Incentives and Technology
  • Behavioral Economics/Finance and Game Theory Interface
  • Economics of Information Externalities and Network Externalities
  • Real Options Modeling of Technology Competition

Teaching Interests

  • Database Management
  • High-Tech Diffusion and Marketing
  • Computer Programming Languages
  • Economics of IT and Applied Game Theory
  • Supply Chain and Information Technology
  • Computer Networking and Security
  • MIS Principles
  • System Analysis and Design

Editorial Board

  • Editorial Board Member, Marketing Science [INFORMS]
  • Editorial Board Member, Electronic Commerce Research and Applications [Elsevier]

Recent Journal Publications

  • Hartono E., X. Li, K. Na and J. Simpson, “The Role of the quality of shared Information in Interorganizational Systems Use,” International Journal of Information Management, 30(5), 2010, pp. 399-407.
  • Xiaotong Li, “Preemptive learning, Competency traps and IT Adoption: a Real Options Analysis,” IEEE Transactions on Engineering Management, 56(4), pp. 650-662, 2009
  • Xiaotong Li, Managerial Entrenchment with Strategic Information Technology: A Dynamic Perspective, Journal of Management Information Systems, 2009, in press.
  • Xiaotong Li, Preemptive Learning, Competency Traps and Information Technology Adoption: A Real Options Analysis, IEEE Transactions on Engineering Management, 2009, in press.
  • Na, Kwan-Sik, James T. Simpson, Xiaotong Li, Tushar Singh and Ki-Yoon Kim, "Software Development Risk and Project Performance Measurement: Evidence in Korea," Journal of Systems and Software, 80, 596-605, 2007.
  • Lai, K., Y. Bao and Xiaotong Li, Channel Relationship and Business Uncertainty: Evidence from the Hong Kong Market, Industrial Marketing Management, 2008, in press.
  • Xiaotong Li, Cheap Talk and Bogus Network Externalities in the Emerging Technology Market, Marketing Science, 24(4), 531-543, 2005. [Lead Article]
  • Xiaotong Li, Jeet D. Gupta and James Kock, Effect of Technological Breakthroughs on Electronic Markets, Electronic Commerce Research, 6(3/4), 389-404, 2006.
  • Robert J. Kauffman and Xiaotong Li, Technology Competition and Optimal Investment Timing-A Real Options Model, IEEE Transactions on Engineering Management, 52(1), 15-29, 2005. [Winner, Best Transactions Paper Award, IEEE Engineering Management Society]
  • Xiaotong Li, Informational Cascades in IT Adoption, Communications of the ACM, 47(4), 93-97, 2004.
  • Na, Kwan-Sik, Xiaotong Li, James Simpson, and Ki-Yoon Kim, Uncertainty Profile and Software Project Performance: A Cross-National Comparison, Journal of Systems and Software, Vol. 70, 155-163, 2004.
  • Xiaotong Li and John D. Johnson, Evaluate IT Investment Opportunities Using Real Options Theory, Information Resource Management Journal, July-September, 15(3), 32-47, 2002.
  • Xiaotong Li, Concurrency Control in the Domain of Multidatabase: A Semi-semantic Approach, International Journal of Information and Management Science, 10(3), 25-40, 1999.

Invited Presentations

  • Xiaotong Li, “Black Swan: Why Information Commonality Matters in Business Relationships,” preliminary results presented at UAH FARG in March 2011.
  • February 2004: Strategic Information Technology Entrenchment, University of Minnesota, MIS Research Center.
  • March 2004: The Dark Side of IT Adoption: Management Entrenchment in the Knowledge-Driven Economy, The University of Mississippi, Hearin Research Center for Enterprise Science.
  • May 2004: Strategic Information Technology Entrenchment, Hong Kong Polytechnic University, Department of Logistics.

Invited Referee For

  • Marketing Science
  • Management Science
  • Information System Research
  • MIS Quarterly
  • Journal of Management Information Systems
  • Journal of AIS
  • Communications of the ACM
  • IEEE Transactions
  • Applied Mathematics Letter
  • International Journal of Electronic Commerce
  • Omega
  • HICSS (Competitive Strategy, Economics & IS Track)