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Xiaotong Li, Ph.D.

Xiaotong Li, Ph.D.
Information Systems

Associate Professor

Office: 307 BAB

Phone: 256.824.6762

Email: Xiaotong.Li@uah.edu

Education

Ph.D. in Business Administration-MIS, School of Business Administration, University of Mississippi, August 2001, Minors: Quantitative Analysis and Financial Economics, Phi Kappa Phi.
B.A. in Economics and International Business, School of Pharmaceutical Business, China Pharmaceutical University, August 1997.

Academic Experience

2007-Present: Associate Professor, College of Business, The University of Alabama in Huntsville
2001-2006: Assistant Professor, College of Business, The University of Alabama in Huntsville
1999-2001: Founding Research Assistant, Robert M. Hearin Research Center for Applied Enterprise Science, University of Mississippi.
1998-1999: Graduate Teaching and Research Assistant, School of Business Administration, University of Mississippi.

Research Interests

Strategic Information Transmission in Supply Chain (or Channel) Coordination
Behavioral and Bayesian Game-theoretic Modeling of IT diffusion and adoption
Incomplete Contract and Dynamic Bargaining in Technology Investment
Information Economics Modeling of Information, Incentives and Technology
Behavioral Economics/Finance and Game Theory Interface
Economics of Information Externalities and Network Externalities
Real Options Modeling of Technology Competition

Teaching Interests

Database Management
High-Tech Diffusion and Marketing
Computer Programming Languages
Economics of IT and Applied Game Theory
Supply Chain and Information Technology
Computer Networking and Security
MIS Principles
System Analysis and Design

Editorial Board

Editorial Board Member, Marketing Science [INFORMS]
Editorial Board Member, Electronic Commerce Research and Applications [Elsevier]

Recent Journal Publications

Hartono E., X. Li, K. Na and J. Simpson, “The Role of the quality of shared Information in Interorganizational Systems Use,” International Journal of Information Management, 30(5), 2010, pp. 399-407.
Xiaotong Li, “Preemptive learning, Competency traps and IT Adoption: a Real Options Analysis,” IEEE Transactions on Engineering Management, 56(4), pp. 650-662, 2009
Xiaotong Li, Managerial Entrenchment with Strategic Information Technology: A Dynamic Perspective, Journal of Management Information Systems, 2009, in press.
Xiaotong Li, Preemptive Learning, Competency Traps and Information Technology Adoption: A Real Options Analysis, IEEE Transactions on Engineering Management, 2009, in press.
Na, Kwan-Sik, James T. Simpson, Xiaotong Li, Tushar Singh and Ki-Yoon Kim, "Software Development Risk and Project Performance Measurement: Evidence in Korea," Journal of Systems and Software, 80, 596-605, 2007.
Lai, K., Y. Bao and Xiaotong Li, Channel Relationship and Business Uncertainty: Evidence from the Hong Kong Market, Industrial Marketing Management, 2008, in press.
Xiaotong Li, Cheap Talk and Bogus Network Externalities in the Emerging Technology Market, Marketing Science, 24(4), 531-543, 2005. [Lead Article]
Xiaotong Li, Jeet D. Gupta and James Kock, Effect of Technological Breakthroughs on Electronic Markets, Electronic Commerce Research, 6(3/4), 389-404, 2006.
Robert J. Kauffman and Xiaotong Li, Technology Competition and Optimal Investment Timing-A Real Options Model, IEEE Transactions on Engineering Management, 52(1), 15-29, 2005. [Winner, Best Transactions Paper Award, IEEE Engineering Management Society]
Xiaotong Li, Informational Cascades in IT Adoption, Communications of the ACM, 47(4), 93-97, 2004.
Na, Kwan-Sik, Xiaotong Li, James Simpson, and Ki-Yoon Kim, Uncertainty Profile and Software Project Performance: A Cross-National Comparison, Journal of Systems and Software, Vol. 70, 155-163, 2004.
Xiaotong Li and John D. Johnson, Evaluate IT Investment Opportunities Using Real Options Theory, Information Resource Management Journal, July-September, 15(3), 32-47, 2002.
Xiaotong Li, Concurrency Control in the Domain of Multidatabase: A Semi-semantic Approach, International Journal of Information and Management Science, 10(3), 25-40, 1999.

Invited Presentations

Xiaotong Li, “Black Swan: Why Information Commonality Matters in Business Relationships,” preliminary results presented at UAH FARG in March 2011.
February 2004: Strategic Information Technology Entrenchment, University of Minnesota, MIS Research Center.
March 2004: The Dark Side of IT Adoption: Management Entrenchment in the Knowledge-Driven Economy, The University of Mississippi, Hearin Research Center for Enterprise Science.
May 2004: Strategic Information Technology Entrenchment, Hong Kong Polytechnic University, Department of Logistics.